mKonnekt Blog - mKonnekt

Everything you need to know about Instagram Stories for your Business

With 300 million active users, Instagram stories have fast evolved into an effective marketing channel for businesses. Almost 50% of the brands on the platform are adding stories to their handles on a regular basis and interestingly 33% of the most popular stories on Instagram are from brands. Clearly, Instagram stories are here to stay. […]

Oct 15

Marketing Social Media

5 Ways to Leverage Instagram Marketing for your Restaurant

With its growing popularity and the gamut of features available to business profiles, Instagram has become an indispensable marketing channel for small businesses. Instagram offers an opportunity for restaurant owners to connect with their customers on a personal level, build their brand and drive customers to their store. While content is undoubtedly the king, these […]

Oct 01

Marketing Social Media

4 Building Blocks For Reputation Management

The restaurant industry is a very competitive industry where customer reviews and quick judgments have become a part of the trade. With the advent of social media and the explosion of mobile devices, and ghost reviews etc. the whole issue has been complicated. But customers’ increasing say is the reason why restaurants need to jump […]

Sep 10

Marketing

Online Reputation Management for your Business

Online Reputation Management Apart from conventional marketing strategies and paid advertising, Restaurants have always relied on word of mouth to reach out to their customers and build their brand. From $100 cheesesteaks to iconic commercials we have seen prominent restaurant chains coming up with new strategies each day to get their loyal customers talking about […]

Aug 20

Marketing Social Media

6 Popular Instagram Trends in 2018

The millennial customer spends close to an hour on Instagram each day and most of this time is spent browsing through food pictures. According to a recent survey, around 30% of the customers would avoid a restaurant if their Instagram game was weak. In the 6 years since its acquisition by Facebook, Instagram has rapidly […]

Aug 13

Marketing

5 Benefits of Data-Driven Marketing For Your Restaurant

The accelerated rate of growth of technology and automation of processes in the restaurant industry and the breakthroughs in the data analytics prodded many of us to the need of collecting customer data. It set in the process of data collection via email, social media, loyalty programs, and surveys and morphed to sophisticated systems through […]

Aug 08

Marketing

15 Effective SMS/Text Marketing Strategies for Restaurants

A restaurant business like any other business can have its own difficulties. There may be busy days, as well as, days where you hardly see someone walking in. SMS/Text marketing works wonders attracting customers. Why is SMS/Text Marketing a great marketing tool? Key Advantages of SMS Marketing Among all marketing strategies, SMS/Text marketing is the […]

Aug 08

Marketing

How to Build a Solid Brand Identity for Your Restaurant

Success or failure of a restaurant depends as much on its ability to stand out amongst the competition as on the quality of your food and services. Creating a distinct brand identity helps you develop this competitive advantage over your peers. A brand is essentially an identity of your business. As a restaurant, your brand […]

Aug 08

Marketing

10 Tips For Marketing Your Restaurant

Technology has not only changed the way we work, it has also altered the way we choose and order our food. According to recent data, 89% of the customers research an eating joint before ordering food or actually visiting the place. Considering the fierce competition and a high failure rate in the restaurant business, the success […]

Aug 06

Marketing

A Road-map To Increase Online Ordering Sales

Restaurant market is evolving at an accelerated pace. The market for food delivery stands at €83 billion worldwide. 86% of consumers are using online ordering services at least once a month, while about 60% of operators say that offering delivery has generated incremental sales. In the seven years since domino’s pizza introduced their online ordering […]