mKonnekt Blog – mKonnekt

Aug 08

15 Effective SMS/Text Marketing Strategies for Restaurants

A restaurant business like any other business can have its own difficulties. There may be busy days, as well as, days where you hardly see someone walking in. SMS/Text marketing works wonders attracting customers. Why is SMS/Text Marketing a great marketing tool? Key Advantages of SMS Marketing Among all marketing strategies, SMS/Text marketing is the […]

Aug 08

Marketing

How to Build a Solid Brand Identity for Your Restaurant

Success or failure of a restaurant depends as much on its ability to stand out amongst the competition as on the quality of your food and services. Creating a distinct brand identity helps you develop this competitive advantage over your peers. A brand is essentially an identity of your business. As a restaurant, your brand […]

Aug 08

Marketing

10 Tips For Marketing Your Restaurant

Technology has not only changed the way we work, it has also altered the way we choose and order our food. According to recent data, 89% of the customers research an eating joint before ordering food or actually visiting the place. Considering the fierce competition and a high failure rate in the restaurant business, the success […]

Aug 06

Marketing

A Road-map To Increase Online Ordering Sales

Restaurant market is evolving at an accelerated pace. The market for food delivery stands at €83 billion worldwide. 86% of consumers are using online ordering services at least once a month, while about 60% of operators say that offering delivery has generated incremental sales. In the seven years since domino’s pizza introduced their online ordering […]

Jul 13

Marketing

7 Reasons Why You Need A Loyalty Program for your Restaurant?

Loyalty Programs for Restaurants Much before the migration to mobile platforms, Restaurants had been successfully using punch cards to build a regular customer base. With the advent of convenient mobile platforms, the entire landscape of loyalty programs is witnessing a revolution of sorts. Roughly 30% of all restaurants are offering a customer loyalty program, and with […]

Jul 09

Marketing

Key Features of a Successful Customer Loyalty Program

With more than 80% of the customers claiming that they prefer brands that offer some kind of a loyalty program, we can safely say that loyalty programs are here to stay. These programs have evolved over the years from a simple card-based system to completely digital programs. Here we weigh up the benefits of each of these […]

Jul 09

Marketing Product Development

4 Types of Loyalty Programs to Attract Customers

What Is Customer Loyalty? As customers, we love to share our positive or negative experiences about a product or service with friends and family. We are also inclined to trust brands recommended or referred by our friends. Word-of-mouth is more effective at driving new customers than any other form of advertising. The cost of retaining […]

Jul 04

Marketing

Five Steps To Prepare For Mobile Email Marketing

Mobile First. Stats say 55% of email is now opened on a mobile device – Litmus “Email Analytics” (Nov 2016) You have 3 seconds on mobile to capture the reader’s attention Movable Ink Multitasking with email. In US we check email while watching TV or a movie (69%), in bed (57%), and on vacation (79%). – Adobe digital Insights “ADI […]