Being able to create a distinct identity in the overcrowded restaurant industry is not always an easy task. You have to be on a constant lookout for ideas and strategies to stand out among the crowd. Instagram offers a great opportunity for restaurants to build their brand image. If you have decided to include Instagram in your marketing arsenal to showcase your brand’s voice and reach out to a potential audience, here are some accounts that you will find truly inspiring.
Founded in 2007 as a fast-casual restaurant chain that serves salads, Sweet Green had 77 stores in operation across the United States as of 2017. Right in the bio, Sweet Green proclaims it’s commitment to connecting people to real food. The brand has clearly figured out how to use Instagram to call attention to its brand story and core values.
Their Instagram page lives up to their credo as a destination for simple, seasonal, healthy food; showcasing fresh ingredients and seasonal menu items. The brand is making good use of Instagram stories to highlight their devoir to organic farm produce.
Sweet Green has perfected the art of story-telling by regularly sharing entertaining Instagram stories, which bring value to its audience and keeps them coming back for more.
Americas popular Greek yoghurt, Chobani, is another brand broadcasting its allegiance to healthy food through its Instagram page.
Chobani ensures that you never run out of innovative ideas using their products by regularly sharing recipes and uses for their products on their Instagram Page.
Denny’s diner is an American table service diner-style restaurant chain which operates over 1,600 restaurants spread all over the globe. Denny’s Instagram page is ridiculously fun. The brand shows us how to stand out among in a world full of beautiful food pics. You can easily kill hours checking out their quirky posts.
If you are ever having a dull day at work, just head over to Denny’s diner Instagram Handle for guaranteed laughs.
The images are accompanied by equally whacky captions which would force you to engage with their posts. As if their Instagrams posts were not enough to keep us glued, they have completely won us over with their equally offbeat Instagram stories.
Piada Italian Street food is a fast-casual Italian cuisine restaurant chain with 41 locations in seven American states. Piada has its branding strategy figured out as evident from their Instagram feed.
Piada takes their talents to Instagram with spectacular images of their food or their fans enjoying their food. It is also one of the brands that have successfully leveraged IGTV to provide value to its customers.
They have certainly mastered the art of making you hungry through entertaining videos and engaging Instagram stories. So if you’re looking for an Instagram account to follow, Piada’s future on Instagram shines bright.
Sweatshop is a Brooklyn-based coffeeshop and cafe. They have done an amazing job of highlighting their undeniably Newyork Identity which appeals to their local clientele.
With more than 17,000 followers, each of their photos earns hundreds of likes. Not only that, Sweatshop engages regularly with its followers with some great captions on their posts.
Millie’s restaurant opened in June 2010 to take its fans back to the laid-back beachside Nantucket Island culture. Each of their photographs highlights their scrumptious food and the vibrant colors of Nantucket island. Brands looking for some creative inspiration can easily learn a few things from Millie’s.
The simple feed uses bright and beachy colors to match its brand. Not only does Millie’s showcase great photography, but they’ve obviously created a consistent theme that works.
What Brands are you following on Instagram? Do let us know.