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Digital Marketing Trends to Watch Out for in 2019

Digital Media Marketing is witnessing considerable changes in the coming year. From SEO, PPC and content marketing, digital marketing has evolved to embrace concepts that were unheard of a few years back. Incorporating these changes in their marketing strategies will help businesses to reach more people and achieve their goal in a short time. Let […]

How to Conduct a Successful Instagram Takeover?

  What is an Instagram takeover? An Instagram takeover is the process of requesting someone to take over your Instagram account temporarily and share content with your audience. Takeovers are a great example of a 50/50 value exchange. It allows brands, individuals and influencers to collaborate and cross-promote content. They can help you to boost […]

Everything you need to know about Instagram Stories for your Business

With 300 million active users, Instagram stories have fast evolved into an effective marketing channel for businesses. Almost 50% of the brands on the platform are adding stories to their handles on a regular basis and interestingly 33% of the most popular stories on Instagram are from brands. Clearly, Instagram stories are here to stay. […]
Oct 15

5 Ways to Leverage Instagram Marketing for your Restaurant

With its growing popularity and the gamut of features available to business profiles, Instagram has become an indispensable marketing channel for small businesses. Instagram offers an opportunity for restaurant owners to connect with their customers on a personal level, build their brand and drive customers to their store. While content is undoubtedly the king, these […]
Oct 01

4 Building Blocks For Reputation Management

The restaurant industry is a very competitive industry where customer reviews and quick judgments have become a part of the trade. With the advent of social media and the explosion of mobile devices, and ghost reviews etc. the whole issue has been complicated. But customers’ increasing say is the reason why restaurants need to jump […]
Sep 10

Online Reputation Management for your Business

Online Reputation Management Apart from conventional marketing strategies and paid advertising, Restaurants have always relied on word of mouth to reach out to their customers and build their brand. From $100 cheesesteaks to iconic commercials we have seen prominent restaurant chains coming up with new strategies each day to get their loyal customers talking about […]
Aug 20

6 Popular Instagram Trends in 2018

The millennial customer spends close to an hour on Instagram each day and most of this time is spent browsing through food pictures. According to a recent survey, around 30% of the customers would avoid a restaurant if their Instagram game was weak. In the 6 years since its acquisition by Facebook, Instagram has rapidly […]
Aug 13

5 Benefits of Data-Driven Marketing For Your Restaurant

The accelerated rate of growth of technology and automation of processes in the restaurant industry and the breakthroughs in the data analytics prodded many of us to the need of collecting customer data. It set in the process of data collection via email, social media, loyalty programs, and surveys and morphed to sophisticated systems through […]
Aug 08

15 Effective SMS/Text Marketing Strategies for Restaurants

A restaurant business like any other business can have its own difficulties. There may be busy days, as well as, days where you hardly see someone walking in. SMS/Text marketing works wonders attracting customers. Why is SMS/Text Marketing a great marketing tool? Key Advantages of SMS Marketing Among all marketing strategies, SMS/Text marketing is the […]