Digital Marketing is witnessing considerable changes in the coming year. From SEO, PPC and content marketing, digital marketing has evolved to embrace concepts that were unheard of a few years back. Incorporating these changes in their marketing strategies will help businesses to reach more people and achieve their goal in a short time.
Let us have a look at a few of the digital marketing trends to watch out for in 2019.
Artificial intelligence will take centre stage in digital media marketing in 2019. AI makes use of social media data to analyze consumer behavior and how they search for their products and service. It also helps the consumers by providing tips and information about using certain product or service. By making use of AI, businesses can cut cost and reach their goal in no time.
This AI-based technology helps in chatting with the customers in real-time, whether it is day or night. The advantage of using chatbots is that it recollects the buying history of the customer and offer products that can enhance their experience. Chatbots helps in automating repetitive task thereby providing more time for businesses to focus on more important tasks.
Though video marketing is being widely used in 2018; its popularity continues to grow in the coming year as well. The advantage of using videos is that it not only grabs the attention of the audience but also makes it easy to share and improve the conversion rate. Videos provide more confidence to the customers to try a particular product or service.
Video marketing trend that has been popular in 2018 is live video which continues to gain popularity in 2019 as well. Live videos are quite popular in Facebook and Instagram, and businesses use the same for product demos, and for broadcasting behind-the-scene details of events.
The main advantage of using influencer marketing is that it helps businesses target the key audience rather than focusing on a broader market. In influencer marketing, influencers are paid to spread your message to a group of target audience. Influencers can be anyone; a celebrity, blogger or a journalist. They help to spread the word about your product or service to a niche audience. For eg; if you are starting a new restaurant, then food bloggers would be the right influencers to market your business. Through local food bloggers, you can spread the word about your business among the general public.
Social Media Apps
Social media apps like Facebook Messenger and WhatsApp continues to gain popularity in 2019 as well. People are spending a lot of time messaging each other, and this provides an opportunity for businesses to market their products or service through these messaging apps. The main advantage of using social media apps is that the messages sent can be personalized and the end user feel connected to the message.
Voice is increasingly used to provide relevant information to customers. To make your business voice-search friendly you should make the search phrase more conversational and less written like. Thus, you should use keywords that people would speak rather than type. The website content should also be more conversational so that it pops up during voice search.
Social Media Stories
Stories are features that are available on social media platforms like Facebook and Instagram. Through stories, businesses can introduce a new product to customers, show some behind-the-scenes pictures, and also ask the customers’ opinion about a specific topic. Since stories are highlighted and pops-up on your screen, there is a greater chance for the customers to engage. For eg; if you are introducing a new food item in your restaurant menu, then through Instagram stories you can let your followers know about it. This might prompt them to visit your restaurant and try out the new dish.
Thus, when compared to the digital marketing tactics of 2018, quite a few changes are expected in the coming year. Embracing these changes will help businesses stay on top of the search result and reach its goal.