How Do You Get Customer Data To Boost Your Restaurant Sales With Data-Driven Marketing? – The Answer, The A2A Approach
It is very vital to get customer data to boost your restaurant sales with data-driven marketing. Understanding a customer’s journey as they learn about your organization, develop an affection for your products and services, and eventually become an advocate for your brand is an important part of expanding your business.
The process isn’t easy, but once you grasp the customer’s perspective, you’ll be able to guide them through the many stages of the journey.
The customer life cycle boils down to this. You carry out marketing operations that move customers through the stages of the customer life cycle. This allows you to expand your company.
One of the key problems that arise when talking about data-driven marketing is, “Where do you get your consumer data and how do you collect it in order to analyze and use it afterward?”
The answer is simple; it is just a matter of understanding marketing to see how you can turn small platforms into data-producing machines.
Here in this article, we’ve gone over the foundation of how and where you may get customer data to boost your restaurant sales with Data-Driven Marketing in each buyer stage of the A2A funnel.
Get Customer Data To Boost Your Restaurant Sales With Data-Driven Marketing at Different Stages-
The Awareness Stage
- Organic and paid social media–
One of the most effective ways to raise awareness and collect customer data is through social media. People spend an average of 1.4 hours every day on social media sites, sharing their thoughts and questions and conversing with others.
This is the time to make a good first impression and position yourself as a thought leader in your field. The quantity and quality of leads you generate at this level are determined by your actions. At this point, the aim is to expose your brand to the customer by posting material that catches their attention. The benefit of incorporating social media into your marketing strategy is that it allows you to reach a much larger audience without requiring significant marketing spend and in turn Get Customer Data To Boost Your Restaurant Sales With Data-Driven Marketing.
The Engagement Stage-
- Specials and contact page on your website
Create a contact page on your website and invite people to sign up for your restaurant’s specials. It’s a really straightforward method of obtaining client information.
You may also run Facebook and Instagram advertisements and give a CTA for the same when your aim is to collect customer data.
- Social Media
Determine the variants of posts that drew the most attention and write content that engages your customers and distinguishes your product while answering the question of why they should buy from you.
It would benefit you to also plan activities such as live Q&As, webinars, tournaments, or live events, as well as host contests or giveaways.
Spend some time responding to reviews, comments, and mentions of your brand. These activities with help you get customer data to boost your restaurant sales with data-driven marketing.
Chatbots are an excellent method to connect with your visitors, interact with them in real-time, solve their queries, make the ordering process seamless, and send promotional offers directly to your consumers’ inboxes. They deliver an interactive experience that is completely automated. When you communicate with a chatbot, it’s as if you’re conversing with a real person.
According to Statista, 11% of the world’s population uses Facebook Messenger every month. Facebook Messenger and other live chat services can gather a wealth of information about each individual customer.
The Acquisition Stage-
- POS systems
You have complete control over your POS systems. You’ll be able to manage your delivery and takeaway orders while simultaneously collecting and tracking all of the information your customers give you. This provides you, as a restaurant owner, to categorize them, ranging from the casual user to committed customers. You may contact your consumers directly, send them excellent offers, retarget them, and fully automate the process—your restaurant, your customers—using the power of data and information. From beginning to end, the service is completely branded.
- Integrated feedback software
At mkonnekt, we have developed a software called Kritiq, which is incorporated into our online ordering platform Foodkonnekt and sends a feedback email with each order. This allows you to learn extensive information about your customers’ experiences and how you can use it to vastly improve your strategies.
You can do something similar by sending out feedback email campaigns and online surveys and getting a hold of your customer experiences.
The Loyalty Stage-
- Loyalty Clubs And Birthday Programs
On multiple media platforms, ensure that you promote your birthday clubs and loyalty programs. These are some of the most effective methods for gathering vital client information. You may give your consumers personalized weekly deals, birthday specials, and many more freebies using these platforms. When a customer joins your program, it’s a sure sign that they’ve reached the loyalty stage of the marketing funnel!
The Advocacy Stage-
The ultimate goal of your marketing funnel should be to convert loyal consumers into proactive advocates for your company. People are more likely to trust a brand that their friends and family recommend over any other form of advertising. Referral programs are an extremely beneficial method to transform your most loyal customers into brand advocates and collect customer data as well. Essentially, they function the same way targeted promotions do, attracting customers who have brimming interest in your restaurant’s products.
Getting customer data at every part of the marketing funnel is essential to a restaurant’s sales and performance. Learning how to incorporate this data in our technologically reliant society is a must to ensure success.