Key Features of a Successful Customer Loyalty Program
With more than 80% of the customers claiming that they prefer brands that offer some kind of a loyalty program, we can safely say that customer loyalty programs are here to stay. Before you adopt a loyalty program you must invest some time in finding out what will work best for your restaurant. Here are the Key Features of a Successful Customer Loyalty Program.
You may have to employ some effort to attract and motivate them to enroll in the program by offering an initial reward on sign-up, or on their first visit as a loyalty member.
1. Make it Easy:
A loyalty program needs to be simple. If a loyalty program isn’t easy to understand and use, then your customers won’t use it. If your employees find it difficult to understand, they may not be able to get customers on board.
2. Create an innovative reward system
Your reward system should not impinge on your margins. Looking for ideas? We have covered the various kinds of rewards you can offer in this article.
3. Engage with the customer:
Think of creative ways to engage with your loyalty members. Invite your customers to leave comments and recommendations about your loyalty program via social media platforms or surveys.
4. Mobile Accessibility:
59 percent of customers said they would be more likely to join a rewards program that offered a Smartphone app. Most third-party loyalty programs offer consumer-facing mobile apps. However, while adopting a mobile interface, remember that it should be easy to use.
5. Integrate your Loyalty program with your POS system:
One of the main benefits of a customer loyalty program is that it enables restaurant owners to collect valuable customer data. It is best to integrate your loyalty program with a point-of-sale (POS) system. If you already have a point of sale system in place then adopt a loyalty program that can be integrated with it. This helps you in streamlining processes like the promotion of offers or redemptions of coupons.
The ultimate goal of any restaurant customer loyalty program is to create a loyal customer base by providing a happy Dining experience, if you plan and execute your loyalty program with this in mind, there is no reason your restaurants’ loyalty program wouldn’t be a success.