Target audience

Social Media Marketing Manager! No matter how glamorous and delightful it may sound, but, if you have handled social media accounts for even a handful of clients, you probably know how overwhelming it can get. From keeping up with the current trends to strategizing, creating, and publishing content.

Thankfully, there are a bunch of awesome tools out there that can help you streamline most of your work and get a competitive edge over your peers.

So, let’s start from the top. Here, we are dividing the tools into the following categories:

  • Content creation and curation tools
  • Automated scheduling of content
  • Measuring and data analysis tools,
  • and lastly, Social listening tools, which we will cover in the later part of the article.

So let’s get started:

1) Content Creation and Curation-

a) Canva:

Canva- Image Creation tool for social media graphics

When creating content for your social media platforms, you always need some pictures, graphics, infographics, etc. Canva is an extremely useful tool with which can help you create beautiful graphics. The best part is that you don’t need to be a graphic designer to use Canva, it’s an intuitive drag-and-drop editor, and tonnes of free and paid templates can be used by anyone to create stellar designs. It has a free and a paid version, so depending on your needs, you can use either one of them.

The free version provides you with plenty of features but if you want to take your designs to the next level, you should definitely try the pro version which allows you to set up a brand kit by uploading your own logos, fonts, and setting a color palette to easily create designs that are aligned with your brand identity. You can also remove background from images or resize your images for different social media platforms.

Recently, Canva Pro also added the ability to schedule content directly to social media handles.

b) Animoto:

Animoto- Video creation tool

Did you know that the native videos that are uploaded on Facebook have 10x more reach than the videos on other video search engine platforms like Youtube? However, it takes a lot of effort and time to create videos from scratch.

Animoto is an amazing video creation tool that allows you to create professional-looking slideshows and marketing videos. It has a vast galley of pre-customized templates that you can use to create powerful videos. You can upload your own media such as videos and photos and use the simple drag and drop feature to customize them by adding text and music.

c) Quuu:

Quuu

Your audience wants to hear from you. But creating-3-4 pieces of content each day is not possible even for the best of us and you don’t always know what to share. This is when the CURATION of content comes in. And Quuu does just that for you.

Once you have created an account and set up your niche, the platform sends you hand-curated content to your dashboard every day. Each and every piece of content is hand-reviewed by Quuu’s own staff to ensure that you share only quality content relevant to your followers. You can connect your Quuu account to Hubspot, Buffer, Hootsuite, SocialBee, or its own free scheduler SocialChief to automatically publish your content to Facebook, Linkedin, and Twitter. You can choose to select your content and schedule manually through the Quuu dashboard.

d) Buzzsumo:

Buzzsumo

As social media managers, we are required to keep an eye on the competition, and this is where Buzzsumo can help you. It is really killing it in terms of research and curation. It is literally one of the best tools I have ever come across.

Have you ever gone through those days when you are just not able to come up with content, no matter how hard you try? Well, Buzzsumo comes to the rescue!

All you need to do is type in the relevant keyword in the Buzzsumo app and it gives a list of the best performing content related to a specific keyword. Now that you have viral content at your disposal, you can analyze it to figure out what makes it popular and use the ideas and inspiration to create your own content.

You can use it to track competitors and set up alerts based on keywords, brand name, links, author name, or domain. It also allows you to research trending topics your audience is interested in or find influencers in a particular niche to plan your influencer marketing strategy.

2) Automation and Scheduling-

a) Hootsuite:

Hootsuite

Hootsuite is one of the oldest marketing tools in the game. It is a boon to any SMM. It has many such features which can help one in the long run. It gives options to schedule bulk content in advance, helps to create and analyze streams, keeps track of your social media performance in terms of engagement and other metrics and analytics. One of the best features it provides is the collaboration of team members and the approval feature. Hootsuite has also acquired Heyday. Heyday is a customer messaging platform that blends Conversational AI’s capability with your team’s human touch to help you offer 5-star customer experiences at scale. It provides a free trial period of 30 days. It is a very beneficial tool for any brand which has multiple social accounts to be handled simultaneously.

b) Tailwind:

Tailwind

It is for your audience that digests a lot of picture-related content, that is Pinterest and Instagram. Not only does it help you in scheduling bulk content for Pinterest, but also lets you find the best people to reach out to (with hashtags), tells you what’s working for your page and what’s not, and also gives you an option of collaborating with your team. Its drag and drop calendar feature helps you in easy content strategy planning. There are four versions of this tool: Pro, Advanced, Max, and Free forever. The Pro version has

  • 1 Pinterest Profile(s)
  • 1 Instagram Profile(s)
  • 100 Posts/mo
    Across both Instagram & Pinterest
  • 200 Post Designs/mo
  • 5 Tailwind Communities
  • Smart.bio Custom Link
  • Advanced Analytics
  • 1 user

The Advanced version has double these features and Max has triple.

c) Buffer:

Buffer

When talking about marketing tools for automation for scheduling, Buffer would always be the front-runner. It is kind of an all-rounder tool, as you can do anything with it, from scheduling to analysis to group collabs.

One of the most amazing features of Buffer is that it helps to seamlessly iterate on content to customize posts for each channel. It makes sure that your posts will be shared at the best possible times. You can also track links to see which content is most popular with your readers. There are many other features available, which you can check here.

3) Measuring and Analyzing data-

a) Sprout Social:

Sprout social

If you want to try an intuitive platform whose dashboard will help you to manage and analyze all your social media efforts on major social media platforms like Facebook, Instagram, Twitter, Google+ and Linkedin, then do give a try to Sprout social. It offers a 30 day free trial period. The most unique feature about this tool is that it helps a brand to receive genuine feedback from customers which allows you to build long-lasting relationships with them.  The new Engagement Report provides insight on team interactions (Premium Plan only). Expose trends in social engagement by day & time and see how you stack up against profiles with similar message volume.

Sprout’s Smart Inbox is the ultimate social media monitoring feature; it combines every message, alert, and action from all your profiles into a single, filterable stream.

Sprout combines profile-level, group, and roll-up analytics reports to get a high or low-level look at performance. You can report on your social profiles in a way that makes sense to your business.

b) Adespresso: 

Adespresso

Do you need a customizable dashboard that can automatically monitor all your ongoing ads on Facebook, Instagram, and Google ads? Adespresso is one of the best marketing tools for you. It checks out all your active ads and suggests what is working for you and what is not, and automatically promotes new posts, and uses some extremely intelligent filters to decide what should be promoted for how long. This is legit fire!

c) Socialinsider:

Socialinsider

SocialInsider is a benchmarking and analytical tool that helps you to measure the different metrics and KPIs depending upon your social media strategy. It can be used for all influential platforms like Facebook, Instagram, Twitter, and Youtube. The tool uses powerful analytics to provide in-depth information for every social media profile, resulting in increased interaction, better content design, automated report generating, and dashboard management from a single spot. Users can also do in-depth competitor research across major social media platforms including Facebook, Instagram, Twitter, and Youtube. As a result, consumers may compare their channels to those of top competitors, influencers, and other important industry players.

4) Social listening:

Social listening

Whenever you run a business, online or whatever, always remember, it’s not just about you. It’s not just about selling. It’s not just about announcing your offers, your products. It’s also, not also but to a great extent, about your customers. What do people feel about you, your product, your brand? Are they even happy with you? Do they respect you? Would they want to make a purchase with your brand? Would they want to come back to you? More than talking, LISTEN. (Ahh, you see what they did there?) 

Social listening is just this. Your reputation is on the line when people put in mean comments about your company, your product online. Listen to what’s going wrong with your product, respond to them online, make your customers feel respected, make them feel that you care. Let’s see some marketing tools which may help you in this:

a) Mention:

Mention

If you want deep insights into what people have to say about you, Mention is just for you. You can track 1 Billion sources across the web daily with it. 1 Billion. As I discussed above, protect your reputation, build relations. It offers real-time social media monitoring of your social media presence. It helps you to respond to all the tags, comments and mentions on one single dashboard. It also gives you an option to sort out the mentions based on priority and N number of other filters available.

Shared notifications and tasks allow you to collaborate with your team. Connecting social accounts allows you to respond directly from your dashboard. Produce clear and concise reports that make tracking and analyzing your performance a breeze.

You can also share your post on social media and schedule it.

b) Awario:

Awario

Awario is one of the majorly discussed marketing tools when Social listening is talked about. It not only lets you know whenever your brand is mentioned or other related keywords are discussed on all major social media platforms, but it also segregates the mentions into positive reviews, negative and neutral ones. It provides you with a detailed report on how many times your brand was mentioned, and by whom, if they were influencers, it gives you a list of them too. Hence, it helps you in monitoring your social media presence in terms of mentions to great heights.

c) Brandwatch:

Brandwatch

Brandwatch’s analytics data is ideal for illustrating the meaning of social media marketing. Signals is another feature that sets Brandwatch apart. You can set up an alert to get notified anytime a keyword is discussed by the writers you select. Signals are triggered when major changes in the data set occur, such as a sudden surge in unfavorable comments or a sudden peak in the number of mentions.

This platform provides the critical social intelligence that brands require to make informed marketing campaign decisions. 50+ filters, sophisticated segmentation, tailored sentiment, real-time graphing, a fast and intuitive interface, filters and search tools, shared dashboards, search operators, and proprietary technology are the primary characteristics of Brandwatch.