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How To Run Successful Facebook Ads For Your Restaurant On A Small Budget?

How To Run Successful Facebook Ads For Your Restaurant On A Small Budget?

In the year 2017, when Mark Zuckerberg announced that Facebook was going to switch focus from media consumption to connecting with friends and family, marketers the world over worried about the future of Facebook advertising. However, studies indicate that this change in Facebook’s policy led to a 40% increase in ad spending on Facebook.

With competition intensifying, the jump in advertising budget was the last thing small businesses needed. Several among them felt that their advertising dollars were not yielding the desired returns. 

 At the same time, there were others who were generating great returns from Facebook Advertising with limited budgets. So, what were these businesses doing differently?

In this article, we will show you how to run successful Facebook Ads for your restaurant on a small budget.

One of the first questions that comes to mind is;

What’s the minimum budget that can get results on Facebook? 

Questions about Facebook advertising: Successful Facebook Ads for your restaurant on a small budget
Well, you can actually get results with even a $10 campaign budget. 

Starting with a small budget allows you to grow your traffic and generate awareness about your brand while collecting insights about your audience;  demographic and behavioral data about your audience, the kind of content they like and engage with, etc. These insights help you to optimize your ads and spend your budget wisely.

1. Boost Posts

If you are operating on a small budget, say $50/per month, boosting a post instead of creating a campaign – will save you time and will give you equally good returns. Facebook usually auto-suggests the best candidates for boosting. These are high-quality posts that are getting good engagement, in terms of likes, comments, and shares. Boosting a well-performing post helps you reach a wider audience.

Boosting Your Posts: Successful Facebook Ads for your restaurant on a small budget

The main difference between boosting posts vs. creating an Ad in the Ad Manager

If you boost a post, Facebook will auto-optimize Ad delivery for engagement. This means that Facebook will show the boosted post to people most likely to like, click, or share it.

Creating an Ad campaign, on the other hand, allows you to choose from a wide range of campaign objectives. You can optimize your ads  for conversions (e.g. signups, purchases, app installs, etc.)  Further,  Facebook Business Manager provides you more autonomy over placements, ad types, or bidding.

Boosting Your Posts: Successful Facebook Ads for your restaurant on a small budget

While boosted Facebook posts help you get attention on Facebook and generate brand awareness, setting up a Facebook ad campaign helps you reach a  wider audience and get better conversions. However,  for Facebook advertising to be worthwhile and give you a positive return on investment, you should have a budget of at least $100-$200 per campaign.

2. Have A Clearly Defined Goal

Before you start creating ads, it’s important to think about what you’re aiming to achieve through these ads. This will not only help you to optimize your ads but also provide you a yardstick for measuring the performance of your Ads.

Facebook allows you to choose from several campaign goals. While aiming for impressions and clicks works well for brand awareness, you should look at conversion ads to generate leads or sales.

Facebook Advertising Goals

3. Campaigns 

Facebook’s algorithm needs considerable conversion data in order to work efficiently. Some experts peg it to at least 50 conversions per ad set per week. So if you are spreading your budget thinly over a dozen ad sets or campaigns each with a low number of conversions, you are not allowing Facebook to auto-optimize your campaigns. 

When working with small budgets, set up a single ad campaign with 1 ad set and 1-3 ads at the max to gain maximum leverage. 

Facebook Ad Campaign: Successful Facebook Ads for your restaurant on a small budget

Refrain from A/B Testing Too Many Elements

Another thing that you should refrain from is A/b testing too many elements in a single campaign. The more ad variations you’re testing, the more ad impressions and conversions you’ll need for statistically significant results. To get valid A/B test results, you’ll need at least 100 conversions per ad variation. It’s pointless to create hundreds of experiments inside a single campaign unless you have thousands of dollars in the budget. Start with micro experiments, test only a few elements at a time, and give them a reasonable budget.

4. Have A Well-Defined Audience

When you are advertising on a limited budget, you want to make sure you are targeting the right audience for your brand. 

Start with creating a well-defined audience for your ads. One of the strategies is to target a custom audience.

a. Custom Audience:

A custom audience comprises people who have already interacted with your business on Facebook or on your website or app.  If they’ve already sought out your business, there’s a better chance they’ll convert.

Custom Facebook Audience:Successful Facebook Ads for your restaurant on a small budget

Non-Facebook Sources

  • Website Traffic uses data captured by Facebook pixel to target people who have visited your website or taken a specific action on it.
  • App Activity audience use pixel data to target people who have visited your app or taken a specific action on it

(You would need to install the Facebook pixel on your website to capture audience data before you can create custom data.  A Facebook pixel is a code you put on your website that helps you track website/app visits. The pixel can also be used to track data and conversions from your Facebook ads and helps you to monitor ad performance.)

Customer List:  You can upload your customer files either through MailChimp or directly to target people who have interacted with your business previously. (Retargetting Ads on Facebook)

  • Offline activity targets people who have interacted with your business offline.

Facebook Sources

  • Video watches: This set of target audience comprises of people who have watched or interacted with your videos on Facebook.
  • Lead forms – This would include people who have filled out lead forms
  • Instagram Business Profile – This set includes people who have interacted with your Instagram posts.
  • Events – This includes customers who have interacted with your Facebook events
  • Facebook Page- This includes customers who have interacted with your Facebook events

b. Lookalike Audience:

You can also create a lookalike audience based on a source audience. This essentially means that Facebook will show your ad to people who have the same attributes (age, gender, interest, income) as a source audience selected by you. The source audience could be customers whose data has been captured by the Facebook pixel or customers who have engaged with your Facebook Page.

Creating Lookalike audience on Facebook

However, if you do not have the Facebook pixel set up on your app or website or feel that you want to target an audience over and above those who have interacted with your brand on Facebook or Instagram, you can also choose to simply target people based on their location, age, gender, and language.

c. Audience Overlap

Use the Facebook Audience Overlap tool to see if audiences are overlapping. If they are overlaps,  mutually exclude those audiences. 

In addition to better utilization of budget, having low – or no – overlap helps ad delivery and also allows you to better A/B test the different elements. Having an audience overlap is like is paying for the same users twice and may cause ad fatigue. If you want to target an audience interested in both, you should create an audience interested in both.

Facebook Audience Overlap tool

Say you have set up two ad sets targeting two sets of audience. One set comprises of people interested in health and fitness, other comprises of people interested in salads. On running an audience overlap check on Facebook, you find that  50% of the ‘health and fitness audience is also interested in ‘Salads.  

If you set up a campaign targeting these two audiences in separate ad sets without any audience exclusion you will end up wasting a lot of your budget on serving ads to the same people. Instead, exclude the interest in Health and fitness in the salad audience and vice versa.

5. Ad Duration and Frequency

While there is no one-size-fits-all approach for Ad duration, we generally do not run an Ad for more than two weeks at a time. You can use data from your previous campaigns to guide you in this regard. Further, you can pause/increase/decrease the duration of an Ad at any time based on its performance.

When working on a limited budget, you should keep an eye on your budget to audience size ratio, while deciding on ad duration.  At a given budget, you can only reach a particular size of the audience. This means that the smaller your budget and audience size, the higher is the probability of your ad being shown to the same set of users. Showing the same ad to one person multiple times can lead to ad fatigue or blindness.  

Ad fatigue- tired dog

Ad Frequency gives you an estimate of the average number of times your ad is shown to the same user. A high frequency can have a negative impact on your ad performance, and over time, your brand in general. So, for smaller budgets, stick to shorter  3-4 day  (maximum 7 days) ad campaigns to get higher engagement rates.

6. Bidding

A bid is an amount you’re willing to pay for a specific action on your Ad. While Facebook Tries to accommodate every advertiser on the platform, remember the space for advertising is limited, so the highest bidders should ostensibly get the most placements. Thankfully there are other factors that contribute to ad delivery: relevance score, and “estimated action rates”. But, that does not undermine the importance of your bidding strategy.

  • If you try to bid too low, your campaign may not deliver to your target audience.
  • A very high bid on the other hand may result in a negative ROI on your campaign. 
Campaign Budget Optimization and bidding on Facebook Ads

Broadly there are two types of bidding strategies available on Facebook

Manual Bidding allows you to choose what you pay for each conversion. Facebook will get you as many conversions as you possibly can at the target cost.

Automatic Bidding allows Facebook to set bid amounts to maximize clicks or conversions.

When you have a small budget or are just starting out with Facebook ads, or even if you are testing your campaigns and audience, you should stick to the automatic bidding to maximize conversions. A lower manual bid may give you a lower CPC as compared to an automatic bid. You’ll get very few conversions as Facebook restricts the delivery of your ads to a very limited audience that will convert at the target cost.

Manual Bidding makes more sense if you have enough experience on the platform and data to support your strategy, and you want to start scaling your Ad campaigns.

7. Ad Placement

While the general rule of thumb for relatively new advertisers on the platform is to go with Automatic Placements. Selecting Automatic Placement insures you against making wrong placement decisions. However, ad placements affect the cost and performance of your ads.

For instance, Facebook’s Audience Network placement can help you reach a high number of people and it is cheaper than Instagram, so the Facebook algorithm will automatically push more budget into that placement. But if most of your audience is on Instagram, then showing more ads on the Facebook audience network is not going to give you the desired outcome. 

To optimize your spend you can edit ad placements provided that you should have a clear idea of what you want to achieve from your ad and know where your target audience resides.

Ad Placements:Successful Facebook Ads for your restaurant on a small budget

Further, you can even select the device on which you want to show your ad. For instance,  if the majority of your conversions are coming from mobile users, you can choose not to show your ad to desktop users to increase the efficiency of low budget campaigns.

8. Write an Effective Ad

Your ad is going to get likes, clicks, or conversions if it grabs the attention of your audience. You need to spend some time on creating the perfect copy; experiment with three or more versions of an ad with varying titles, and images that are relevant to your copy. Test each element of your ad organically; which headlines/titles/images are getting the most clicks and engagements. This data helps you in creating a better ad copy.

Pick up ideas for your ads from your best performing organic content or repurpose your top-performing organic content.  Set up conversion tracking with UTM parameters on your organic posts to get insights into which content is working. 

Ensure you are sending your audience to the offer/content that they are interested in. You can take inspiration from what other similar businesses are offering but your value proposition should be unique.

Ad Copy

Your caption is as important as the image. Devote some time in crafting the right headline. Here are a few handy tips for writing the perfect heading

  • use social proof 
  • a value proposition that your audience cares about 

9. Relevance Metrics

To get better returns on a given budget, keep an eye on relevance metrics for your Facebook Ads. Facebook tracks user engagement with your ads and provides three kinds of ranks or relevance metrics which can affect ad visibility and budget.

  •  Quality Ranking – how your ads compare to similar ads targeting the same audience; Engagement 
  • Rate Ranking – the anticipated engagement rate of your ad (likes, comments, shares, clicks); 
  • Conversion Rate Ranking – expected conversion rate compared to competing ads.   
Relevance Score on Facebook Ads: Successful Facebook Ads for your restaurant on a small budget

The higher your relevance score, the more the Facebook algorithm will favor your campaign and you can end up paying less for the same placement.

10. Test

Experiment and optimize every aspect of your ads as you go along. Monitor and analyze Ad performance data over time to determine what works best for you. You should also compare your ads performance against other similar businesses in your industry. These insights will help you to develop a sound strategy for your business and help scale costs and budgets.

Facebook Ads: Successful Facebook Ads for your restaurant on a small budget

Wrap-Up

No matter the size of your budget, making smart decisions is important when it comes to running successful Facebook Ad campaigns.

How to Create Retargeting Ads on Facebook?

What are Retargeting Ads on Facebook?

Retargeting Ads on Facebook refers to running ads on Facebook and Instagram targeted toward past visitors to your website, app, or social media pages (Facebook and Instagram). Let’s say you run a restaurant. You’re getting traffic to your website, but they are not visiting your online ordering page, so you’re losing these customers.

Through Facebook’s tracking pixel, you can identify these visitors and run a targeted ad based on their behavior. For example, you could offer an exclusive coupon to push them towards purchase.

In fact, Facebook allows you to retarget in quite a few ways:

  • You can target prospects visiting your Website.
  • You can target previous Customers through any customer lists that you have on MailChimp or any other source.
  • You can target customers visiting your App.

You can target customers from the following Facebook Sources

  • Video – prospects who have engaged with your videos
  • Lead Form- Prospects who have filled up your lead form
  • Instant experiences
  • Instagram Business profiles – prospects who have engaged on your Instagram posts
  • Events- Prospects who have engaged with your videos
  • Facebook page- Prospects who have engaged on your Facebook posts

Getting Started

Creating Retargeting  Ads on Facebook

1. Setting up Facebook Business Manager

Let’s start from scratch- as a first step, we will show you how you can set up Facebook Business Manager for your Business Pages on Facebook.

Log in to Facebook Business Manager if you already have an account. However, if you do not have one, you can create an account in a few simple steps. (Although Facebook does not mix-up posts from your business and personal profiles, it is still advisable to keep your business account separate from your personal account.)

If you already have a Facebook Business Manager account and have added your pages and Ad accounts to it, you may jump to the next section – Setting up your Facebook Pixel.

Creating Retargeting  Ads on Facebook; Setting up Business manager
  • Enter a name for your business,  and enter your name and work email.
  • Enter the information in the rest of the required fields.
Creating Retargeting  Ads on Facebook; Setting up Facebook Business manager
Creating Retargeting  Ads on Facebook; Setting up Facebook Business manager

Once you have created your account, you need to add your Facebook business page. If you already have a Facebook Business Page, you can add its URL and continue. 

You can only add those pages for which you have admin’s access. If you manage a page for a client, you need to request access to it. Facebook will only allow you to request access to a client’s page only if you have added at least one Business page to your Facebook Business manager ( so you must have one Facebook Page for which you have admin’s access, if you don’t have one, you can create within the business manager by selecting the create page option.)

Note: If you own a  marketing agency handling several business pages, the right way to set up your account is to first create or add a page (If you already have one)  for your marketing agency. This will act as the primary page and then you can go ahead request access to all pages you manage for the clients.

  • Click on accounts in the left-hand Navigation bar on the business setting pages
  • Select pages in the drop-down menu
  • Click on add Page
Creating Retargeting  Ads on Facebook; Setting up Ads account on Facebook Business manager
  • Add the Url of your Facebook Business Page
Creating Retargeting  Ads on Facebook; Adding a Facebook Page to Business manager

Note: If you don’t yet have a Page for your business, create one. by selecting the option and filling the required fields.

Creating Retargeting  Ads on Facebook; Adding a Facebook Page to Business manager
Creating Retargeting  Ads on Facebook; Creating a page for your local business

Once you have added a Business Page, the next is adding an Ad account. Select Ad accounts Under the accounts in the left-hand navigation bar and click on add accounts.

  • You can add an ad account- if you already have one.
  • You can request access to an ad account of your clients.
  • Or you can create a new Ad account
Creating Retargeting  Ads on Facebook; Assigning Assets on Facebook Business Manager

Note: Once you have added a primary facebook business page, you can add or request access to your client’s pages and their respective add accounts.

To Summarize-

Creating Retargeting  Ads on Facebook; Setting Up Facebook Business Manager

2. Setting Up The Facebook Pixel

There are several ways in which you can retarget on Facebook. Using Facebook Pixel is just one of them. Facebook Pixel is basically a tracking code that helps you to track customer behavior on your website or mobile app. All you have to do is copy and paste the code between the header Tags on each page(that you would like to track) of your website or mobile app. 

Note: If you not looking to retarget website visitors or maybe for starters you just want to retarget visitors to your facebook page or by using customer emails that you have at your disposal, you may skip this step.

So, let’s set up our pixel:

To set up your pixel, go to Menu > Events Manager> Pixels

Creating Retargeting  Ads on Facebook; Setting Up Facebook Pixel

If you have never created a pixel before, navigate to data sources and select create a pixel. Enter a name for your pixel. You can add the url of the website, however, this is an optional step.

Creating Retargeting  Ads on Facebook; Creating a Facebook Pixel On Business manager
Creating Retargeting  Ads on Facebook; Creating a Facebook Pixel On Business manager

If you have already created a Pixel- here’s how you access it.

Creating Retargeting  Ads on Facebook; Installing the Facebook Pixel
Creating Retargeting  Ads on Facebook; Installing the Facebook Pixel

Once you have created or accessed your existing pixel- click on install pixel.

Creating Retargeting  Ads on Facebook; Installing the Facebook Pixel

There are several ways in which you can install the Facebook Pixel on your website.

Facebook currently integrates with BigCommerce, Google Tag Manager, Magento, Segment, Shopify, Wix, and WooCommerce. If you’re using any of these, simply select the relevant platform and follow the instructions to integrate.

If you are not using these platforms, you have the option of copy and pasting the code between the tags on your site. Here’s how:

Creating Retargeting  Ads on Facebook; Installing the Facebook Pixel
Creating Retargeting  Ads on Facebook; Installing the Facebook Pixel

If you want you can use the Facebook pixel to track specific actions that customers take on your site, like Add to Cart, Purchase Complete, etc. For this, you’ll need to add a few extra lines of code (shown in blue in the pic below) on the relevant pages. 

Creating Retargeting  Ads on Facebook; Installing the Facebook Pixel

You can also set up pixel tracking for events. The business manager provides you with a number of options depending on the nature of your business. You can select the relevant option and follow the step-by-step instructions to set up event tracking.

Creating Retargeting  Ads on Facebook; Installing the Facebook Event Pixel

If you are still unsure about how to set up events for your business. You can visit the pixel implementation guide which walks you step-by-step through the set-up process.

Creating Retargeting  Ads on Facebook; Installing the Facebook Event Pixel

If you have a web developer working on your website or you can also simply e-mail the instructions to them for installing the pixel.

Here’s how to copy paste the code on your site- Navigate to the backend of your site

Creating Retargeting  Ads on Facebook; Installing the Facebook Pixel on your website

Copy and paste the Facebook Pixel just below the header tag on each page of your website that you would like to track.

Creating Retargeting  Ads on Facebook; Installing the Facebook Pixel on your website

You should have a separate Facebook pixel for each ad account-if you want to keep your conversion data separate across domains.

Step 3: Create a Custom Audience

Retargeting on Facebook, as we have already mentioned before, implies targeting a set of people who have visited your website or social media pages. Now the question that automatically comes to mind is that from where do you get this list of an audience who have shown a prior interest in your products. There are several possibilities here; you may be having a list of subscribed customers in your brand’s MailChimp account. Or, you may have customer data available to you via your CMS or other tools. Retargeting Ads allow you to use any kind of customer data that you have at your disposal.

Here are all the sources from which you can create a custom audience.

  • Website traffic
  • Customer List
  • App Activity
  • Offline Activity

Use Facebook Sources

  • Video
  • Lead Form
  • Instant experiences
  • Instagram Business profiles
  • Events
  • Facebook page

 Now, let’s head over to Facebook’s  Business Manager and create a custom audience to retarget.

Go to Menu > Assets >Audience.

Then select Create Audience > Custom Audience

Creating Retargeting  Ads on Facebook; Creating a custom audience

a. First, we will be creating a custom audience based on “Website Traffic.”

Creating Retargeting  Ads on Facebook; Creating a custom audience based on website traffic

Depending on your campaign goals you can select the audience you are looking to target. The Facebook business manager gives you an option of targeting

  • All website visitors
  • People who visit specific pages of your website
  • Visitors by time spent

From any events that you may have set up. In this example, we have set up two events

  • Page views
  • Purchases
Creating Retargeting  Ads on Facebook; Creating a custom audience based on website traffic
Business Manager provides you several parameters, which help you to define your custom audience.
 
The first parameter as you can see in the pic above is “ANY or AND”. According to Facebook,
 
“By selecting Any, you’ll include or exclude people who meet any one of your criteria during the time period chosen by you. For example, you can include people who visited your website in the past 20 days or people who added an item to their wishlist in the past 14 days.
By selecting All, you’ll include or exclude people who meet all your criteria during the time period selected by you. For example, you can exclude people who searched for an item on your website in the past 21 days and purchased from your website in the past 21 days. You can track all prospects who visited your website within the last 180 days at the max. “

You can create a  custom audience that includes all prospects who visit your website within a specific time. This is particularly helpful if you want to keep your brand on top of the mind of customers or in the awareness phase. You can choose to show your ads to all customers who may have visited your site in the last 180 days at the max. However, we feel to say more relevant if you restrict yourself to the default 30 or 15-20 days. You can narrow down your target audience by adding another parameter- say for example excluding people who have spent less than 30 seconds on your site or including people who have triggered the page view event.

        Once you have defined your custom audience, you can give it a name and hit save.

The second option – “people who have visited specific pages on your site” allows you to create more targeted ads. Let’s see how this can be done. You can create your audience in two ways:

Now suppose you run a restaurant, you would obviously want to target customers you viewed your menu or online ordering page but did not pace an order. To set this up you can choose to include the keywords #menu #onlineordering and exclude people who visited your order confirmation or Thankyou Page.

Creating Retargeting  Ads on Facebook; Creating a custom audience based on website traffic

Let’s take another example, suppose you own a store that sells home decor and you are planning to offer a discount on rugs and carpets. You would want to show an ad to all customers who have shown an interest in your rugs and carpets but abandoned their shopping carts. You can target anyone who’s looked at both your rugs and carpets AND the checkout page. This tells us that they viewed our products and are interested in them. To control ad costs or avoid showing the ad to customers who may have completed the purchase, you can exclude the people who have visited the Thankyou page.

Creating Retargeting  Ads on Facebook; Creating a custom audience based on website traffic

If you are targeting audiences who visited specific pages on your website, the business manager allows you to further refine the audience by frequency and device.

Creating Retargeting  Ads on Facebook; Creating a custom audience based on website traffic
Creating Retargeting  Ads on Facebook; Creating a custom audience based on website traffic
Creating Retargeting  Ads on Facebook; Creating a custom audience based on website traffic

The third option of targeting visitors by the amount of time spent would make more sense if you own an online publication or have a blog where you write about your products. Obviously, a higher the amount of time a spent on your site may indicate that the prospect may be more likely to subscribe to your publication or purchase your products. Let’s say that your website sells men’s health products. The articles on your website’s blog discuss many men’s health-related issues, you can target the prospects who have spent five minutes or more on a page, indicating a definite interest in the topic.

Creating Retargeting  Ads on Facebook; Creating a custom audience based on website traffic

The other parameter you can control here is time.  If you’re retargeting people who viewed your content or blog posts, the default 30 days might be good. However, 10 -15 days is more suitable for cart abandonment ads. Now that you’ve defined your audience all you need to do is name the group and save.

Once you have saved your audience will be lead back to the list of saved custom audiences.   It may take Facebook some time to gather the relevant data, in the interim period you will see a red light and a warning “audience too small” beside your newly created audience set in the availability column. You would have to wait for this light to turn green (this may take up to 30 minutes or more) before you can use this custom audience in any of your ads.

b. Creating a Custom Audience based on App Activity

With the help of Facebook Pixel you can also track the behavior of prospects on your mobile app. You can get more details on this here.

c. Creating a Custom Audience based on Customer files

You can create a custom audience by importing customer files from MailChimp or uploading them manually.

d. Creating a Custom Audience based on data from Facebook sources.

Business manager allows you to track customer behavior on Facebook and Instagram without the use of Facebook      Pixel. To do this you can set up a custom audience based on Facebook sources.

  • Video
  • Lead Form
  • Instant experiences
  • Instagram Business profiles
  • Events
  • Facebook page

Here are a few examples:

1.People who have interacted with your videos.

Creating Retargeting  Ads on Facebook; Creating a custom audience based on video view

2. Custom audience based on people who have interacted with a lead form that you have integrated on Facebook.

Creating Retargeting  Ads on Facebook; Creating a custom audience based on lead forms

3. Custom audience based on the people who have interacted with your events in the past.

Creating Retargeting  Ads on Facebook; Creating a custom audience based on event interaction

4. People who have interacted with your Facebook page in the past.

Creating Retargeting  Ads on Facebook; Creating a custom audience based on page engagement

5. People who have interacted with your Instagram page in the past.

Creating Retargeting  Ads on Facebook; Creating a custom audience based on page engagement

4. Set-up your Ad

Once you have created your custom audience you can go ahead and set up your ad. If you are familiar with advertising on Facebook or Instagram, you will not have any problem setting this up.

Head over to Ad Manager within the Facebook Business Manager and click on create ads and follow each step within the guided creation. The basic steps involved are:

    a. Determine Your Objective

Depending on your goals, select your campaign objective and name your campaign.  We have selected Traffic in            this example here.

Creating Retargeting  Ads on Facebook; Selecting your objective
Creating Retargeting  Ads on Facebook; Selecting your objective

 b. Select your Audience

You should select the custom audience you set in the preceding step.  You may skip Advanced targeting as it may interfere with the custom audience that you have set up. However, this is totally up to you. Let’s say you have set up a custom audience based on all website visitors who have visited a specific page on your website, but you want to run an Ad offering discount only in a particular location, you may want to filter your custom audience by location.

Creating Retargeting  Ads on Facebook; Selecting your audience

   c. Set Placements

Again, it is totally up to you, but we generally recommend automatic placements.

Creating Retargeting  Ads on Facebook; Ad Placement

  d. Set Your Budget

If you are just starting out with advertising on Facebook, you may want to go with Facebook’s recommendation. Keep in mind that Facebook allows you to set a daily budget and a lifetime budget for your ad. Retargeting ads work well if they run continuously.

Creating Retargeting  Ads on Facebook; Setting up a budget

e. Create Your Ad

Finally, you get to create your ad. Upload your Ad creative and follow the steps to create your Ad!! don’t forget to check the preview before you hit publish!!! Here is a helpful link

Retargeting Ads on Facebook are a powerful and effective way to convert casual visitors into loyal patrons. So, if are not using Retargeting Ads already, start Now!!!

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