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How To Increase Restaurant Sales With Online Ordering?

Competition in the restaurant industry can be cut-throat and with the rapidly changing trends, it can be difficult to acquire new customers or retain existing. As more customers seek out the ease of take-out–and especially delivery, third-party for delivery services provide an easy way to increase restaurant sales with online ordering.

Although these delivery services offer an opportunity to reach new customers  and increase sales, the benefits  come at a cost: giving up access to valuable customer data and losing loyal customer base to the delivery partners. 

It, therefore, becomes pertinent for restaurants to explore strategies to engage with their customers to keep the regulars coming back, attract new customers, and build their native platforms to increase online orders on their website. In this article, we will discuss some strategies to increase restaurant sales with online ordering.

How to increase restaurant sales with online ordering?

  1. Opt for A Robust Online Ordering Solution
  2. Streamline your online ordering menu
  3. Optimize your online ordering platform
  4. Make it easy to order from your website
  5. Leverage Digital channels to Promote Online Ordering
  6. Optimize Your Website For Local Search
  7. Promote your Online Ordering Platform
increase restaurant sales with online ordering

1. Opt For A Robust Online Ordering Solution

Many restaurant owners/managers opt for third party delivery services to provide the convenience of online ordering to their customers. The general belief is that it is easier to get started on such platforms and get more orders without any investment in terms of time and resources. However, what they fail to factor in is that the additional revenues generated by orders received via these platforms is usually diluted by the hefty commissions charged by them.

At this point, it is advisable to consider the long-term benefits of building your own online ordering platform. Initially, you may have to put in some efforts to promote your online ordering platform but these are resources invested in building your brand that have the potential to deliver huge dividends in the future.

There are several robust online ordering solutions in the market, which are commission-free and are available to restaurants totally free of cost. There are a few things you should keep in mind while selecting an online ordering solution:

What are the key features of an online ordering solution?

  • Simple configuration: Most modern solutions are easy to setup and configure and allow to start taking online orders within 24 hours.
  • POS integrations: An integrated online ordering solution does away with the need for manually updating orders. Your online orders appear on your POS along with other orders, and all menu updates on the POS are automatically reflected on your online ordering platform.
  • Customer data: if your online ordering solution is integrated with your pos, the customer data from online orders appears with all other data on your POS.
  • Customizable: You should be able to customize the platform, upload pictures and add descriptions to align with your brand identity.
  • Customers should be able save their preferences and customize their orders easily.
  • Accept Multiple Payment Options
  • Integrated feedback and loyalty program help you to build a loyal customer base.

2. Streamline your online ordering menu

increase restaurant sales with online ordering
Chipotle Online Ordering

A lot of thought should go into creating your online ordering menu. Some items that may be very popular in-store might not lot lend themselves to pick-up or delivery. Evaluate each menu item on the following three criteria to come up with the ideal menu.

  • Whether they do or do not travel well
  • Whether the margin on the food item is enough to cover packaging/delivery costs.
  • Packaging considerations

Your online order menu should include only those items that travel well and at the same time have a high popularity and profitability score.

3. Optimize Your Online Ordering Platform

The online ordering platform is an extension of your brand, and you should take utmost care to build the same customer experience on your online ordering page that customers have come to expect from your brand.

  • Customize every aspect of the solution to align with your brand identity.
  • Upload good quality food images and detailed descriptions of food items.
  • Arrange menu items like they would appear on your in-store menu.
  • Create up-sell or cross-sell opportunities by creating pop-ups for popular items or items that are usually ordered together.
  • Streamline and smoothen the customer journey on your online ordering platform by setting up automations such as helpful tips and suggestions or allowing customers to save orders or delivery address etc.

4. Make It Easy To Order Right From Your Website

In most case, customers land on your online ordering platform from your website. The order online button should appear prominently on the top of your home page and menu page to grab the customers attention. Highlight your specials and consider adding add to cart buttons to menu items.

5. Leverage Digital Channels to Promote Online Ordering

You should build a strong online identity by adding the order online button to all your social media handles including Facebook, Instagram and GMB page. Platforms like Yelp and Tripadvisor also allow you to build your restaurant page and add an order online button to lead customers to your order online platform.

Each day thousands of customers are searching on Google for restaurant like yours using keywords or terms related to your business/menu. You should optimize your website for these key search terms. Research keywords for your restaurant and include them in your page’s body, header, title tags, and Meta description and your sit’s SEO.

Build your website’s credibility and trust with the search engines by adding your restaurant to relevant local listings including Google maps, Apple maps, Yellow book, Map quest and Nextdoor.

increase restaurant sales with online ordering

7. Promote Your Online Ordering Platform

You would want your customers to know that you are accepting online orders. Promoting your online ordering platform through organic and paid channels can help your reach more customers and increase restaurant sales with online ordering.

In-Store Promotions
  1. Promote your online ordering link via window displays and posters in prominent places such as the check out counter.
  2. Grab the attention of your customers when they are waiting for their food to arrive with table tents.
  3. Menu inserts are also a great way to reach your customers.
  4. Ensure that your online ordering link is prominently printed on your takeout packages and receipts.
  5. Train your staff to promote your online ordering platform to your customers.
Online Promotions

Social Media platforms can be a great tool to reach your customers. Besides regular posts promoting your online ordering link, you should also consider advertising to reach your target audience on these networks.

  • You could create a special offer or discount to promote online ordering among your customers.
  • Run contests to promote online Orders.
  • Run Ads to promote online ordering

8. Leverage Data To Build Loyalty

Use data from your online ordering solution to create targeted promotions fostering brand loyalty. Segment customers based on their purchase history, preferences and visit frequency and come up with customized offers to bring back customers. For instance;

  1. Offers to bring back dormant customers
  2. Offer on kids meal to bring back customers with kids
  3. Deals to increase average order value of regulars
  4. Flash offers to increase online orders on slow days
  5. Offer available only on online orders to incentivize customers to place pickup orders during rush hours.

Streamlining the customer experience on your online ordering platform and targeted promotions can help you build your brand and increase restaurant sales with online ordering.

Increase Your Restaurant Revenues with FoodKonnekt Online Ordering

Restaurant Technology Trends in 2022

Talking about the restaurant technology trends in 2022, Greg Golkin, managing partner at the Kitchen Fund, a company that invests in restaurant brands like Sweetgreen and Cava said, “Food is the biggest industry on the entire planet,” After all, food is something all humans need to survive.

Restaurateurs, especially owners of SMB’s initially never dared to invest in technology because they never saw a need to. They just saw no need to disrupt the natural flow of things.

However, times change, and the industry did along with it. During the pandemic, many restaurants shut down for extended periods of time, leading to a shift in their systems. Due to consumers’ desire to eat out not slowing down, the utilization of technology in the industry was focalized. Read on to get a scope of how this ever-changing field of restaurant technology will look like in the upcoming year, and what we predict will be the most prominent restaurant technology trends in 2022.

QR Codes-

QR Codes

QR codes have become extremely vital in many restaurant operations and are on the top of our list of restaurant technology trends in 2022. They’re popular not just because they provide a touch-free experience, but also because they’re simple to use and offer a variety of advantages. There is no need to install a specific app because today’s smartphones feature built-in QR Code readers with the camera.

Customers are able to follow extremely simple actions as a result of this. Restaurants can send diners to digital menus using QR codes, reducing the spread of germs between parties. Additionally, firms such as Coca-Cola are investing in touchless beverage dispensers, which reduce staff exposure. Your staff and customers should expect a safer eating experience as contactless technology becomes more widespread, with QR codes, in particular, having the potential to go a long way as far as future restaurant technology is concerned. 

Online Ordering-

Online ordering

Not only as a result of the pandemic, which drove many restaurants to close their dine-in options, but also because of the convenience, online ordering sales have witnessed a considerable increase in recent months. A good website and restaurant app provide a solid foundation for online ordering, and allowing customers to pay for their online purchases through the website would make the process even easier.

Customers appreciate the ease with which they may order and pay for food from their computer or mobile device and have their favorite delicacies delivered right to their door. Expect online ordering systems to continue to be developed, and take a huge leap this upcoming year.

Cloud Kitchens-

Cloud kitchens

Meal delivery orders climbed by more than 150 percent from 2019 to 2020, according to recent data, and UBS expects the food delivery business to grow more than 10 times in ten years, from $35 billion to $365 billion. As the need for food delivery grows, more restaurant owners and food entrepreneurs are looking to cloud kitchens as a viable business solution.

Cloud kitchens are centralized licensed commercial food production facilities where restaurants rent space to prepare delivery-optimized menu items. One restaurant may operate many brands or virtual restaurants under one roof, or the kitchen may function as an incubator, with different vendors sharing the space. Imagine a vast warehouse with multiple stations (mini-restaurants) of stainless steel prep tables, hood vents, burners, ovens, and sinks, each with its own set of orders flowing in from customers.

By 2023, the market for cloud kitchens is predicted to be worth $1.05 billion, and people have begun to favor online platforms as a result of the digital transformation of all services. We expect them to grow as one of the most prominent restaurant technology trends in 2022.

Delivery Robots and Drones-

Delivery drones

Customers and restaurant businesses are finding their groove with AI, from burger-flipping and salad-making robots to machines that power order-taking.

McDonald’s bought AI business Dynamic Yield in 2019 with the intention of utilizing the company’s automated personalization product to improve the customer experience at drive-thrus. Menu options are displayed based on the time of day, weather, current restaurant traffic, and what’s popular on the site. It also proposes menu add-ons based on the choices made by each consumer.

When the COVID-19 pandemic required people to stay at home, demand for third-party delivery services skyrocketed. While firms like UberEats and DoorDash have risen to the occasion, restaurants have an opportunity to improve delivery even further.

Automated Inventory Software Management-

Automated inventory software management

The marketplace is becoming increasingly competitive, and those that recognize current demands and adapt accordingly are the ones who prosper in the long run. The world is growing to be extremely technologically dependent due to lifestyles becoming extremely fast-paced, with customers wanting increased efficiency, quick service, and high-quality items. An automated inventory system is a modern answer to the manual inventory methods numerous problems.

These inventory systems are more efficient and simple to handle since they are automated, allowing management to manage these activities with ease. Restaurant inventory management software aids in the administration of ingredient stock levels, purchase orders, recipes, and menu expenses in restaurants. The best restaurant inventory management software systems integrate with or are built into point-of-sale (POS) systems, reducing administrative time. These services range in price from $99 to $129 per month.

Some tools, however, are free despite having restricted functions. These systems will continue to be extremely beneficial to restaurants since they will allow them to save money on unused food and minimize the under-stocking of ingredients and other merchandise throughout the day. In addition, according to Dirk Izzo, president and GM of NCR Hospitality, these systems allow for the analysis of data for more precise forecasting and an improvement in restaurant operations.

Wrap up-

Restaurant Technology Trends in 2022

Here, we discussed the most noteworthy restaurant technology trends in 2022. The clear winners in any industry are those who are readily adapting to the shifting times. The technological impact on the restaurant industry will continue, so ensure that this year, you are ready to use this technology to your benefit, and succeed.

Why Do You Need An In-house Online Ordering Solution For Your Restaurant?

Why Do You Need An In-house Online Ordering Solution For Your Restaurant?

The convenience of enjoying our favorite food from the comfort of our home is undeniable. Especially, on weekdays when we are too tired to go out, isn’t is great that we can place an order on-the-go from our favorite restaurant and pick it up on our way home.

In the digital era where everything is available at our fingertips, customers have come to expect the ability to order food online. Online ordering also provides customers the luxury of perusing the menu at length and trying out new dishes. In fact, restaurant industry stats point out that the order value of online orders is higher than that of in-store orders on average.

By adopting an online ordering solution for your restaurant, you don’t just simplify the lives of your customers, but also ensure that your business is able to hold its own in the competitive restaurant industry.

Why Do You Need An In-house Online Ordering Solution For Your Restaurant?

What are advantages online ordering for your restaurant?

  • Online Ordering drives revenue: You can reach more customers online. The average order value of online orders is higher than in-store orders
  • Free up your employees to provide a superior customer experience. Taking orders over the phone interferes with in-store services especially during rush hours and over the weekends. With an online ordering solution, employees do not waste time taking orders over the phone. 
  • Improves Order Accuracy: Disturbances while taking orders over the phone, can result in incorrect orders. On an online ordering solution, customers can easily enter the orders to the last detail improving order accuracy.
  • Losing customers: You will no longer lose orders during rush hours/ weekends due to busy phone lines.
  • Accurate estimates of pick-up and delivery times.

As a restaurant owner, you may already be convinced of the necessity of providing the convenience of online ordering to your customers. At this juncture, many restaurant owners decide to tie up with third-party aggregators. However, there are several distinct advantages to an in-house online ordering solution integrated into your point of sale system. In this article, we will discuss why do you need an in-house online ordering solution for your restaurant.

What are the advantages of online ordering for your restaurant?

1. Online Ordering drives revenue: You can reach more customers online. The average order value of online orders is higher than in-store orders
2. Free up your Employees to provide a superior customer experience.
3. Improves Order Accuracy
4. Losing customers: You will no longer lose orders during rush hours/ weekends due to busy phone lines.
5. Provide accurate estimates of pick-up and delivery times.

What features should you be looking for in an Online Ordering Solution?

1. Ability to work across different browsers such as Chrome, Safari or Bing.
2. Availability on Mobile Platform
3. Multiple Payment Options including wallets like Apple Wallet and Samsung Pay.
4. PoS integrations

What are benefits of having a native online ordering solution for your restaurant?

1. Full Control Over Customer Experience
2. An extension of your brand identity: You can customize your online ordering platform to align with your brand identity; upload food pictures, add specials and offers, make instant and real-time changes to your menu.
3. Collect Crucial Customer Data to create customized experiences, and personalize your marketing messages and encourage repeat visits. Further by integrating your loyalty program to your online ordering solution, you can ensure that your loyalty customers can redeem their offers and coupons on online orders.
4. Keep Your Profits: By opting for an in-house solution, you can do away with commission charged by third party services on each order. All profits from online orders are your own.

How to increase your revenues with online ordering?

1. Go for an in-house Native Online Ordering Platform
2. Optimize User Experience On Your Website and Online Ordering Platform:
3. Optimise your menu for online ordering
4. Provide Multiple Ways To Order
5. Make it easy to reorder by ensuring that your online ordering system has the ability to save previous orders based on the timings, delivery address, and card information.
6. Offer Delivery
7. Promote your online ordering link via window displays and posters in prominent places such as the checkout counter.
8. Grab the attention of your customers when they are waiting for their food to arrive with table tents.
9. Menu inserts are also a great way to reach your customers.
10.Ensure that your online ordering link is prominently printed on your takeout packages and receipts.
11. Train your staff to promote your online ordering platform to your customers.
12. You could create a special offer or discount to promote online ordering among your customers.
13. Online promotions: If you are running any offer exclusively for promoting Online Orders, you must ensure that you are posting about these offers on your networks or running ads to reach a larger audience
14. Run contests to promote online orders.

Advantages of In-House Online Ordering Solution For Your Restaurant

Why Do You Need An In-house Online Ordering Solution For Your Restaurant?

1. Full Control Over Customer Experience

Having an in-house online ordering solution provides you with complete control over the online ordering experience from the look and feel of your menu to the way the order is packed and delivered. An in-house online ordering platform is an extension of your brand and you can customize each aspect to reflect your brand identity.

Customers usually blame the restaurant for a delay in delivery or the state in which the food is delivered even if the order is placed via a third-party app. With an in-house solution, you can personalize the pick up the experience by training your staff adequately and ensuring that the food is packaged in proper containers and is handed over at the right temperatures. 

With third-party aggregators, clients have no way of getting in touch with you which can be frustrating. When a client places an order via your in-house online ordering platform, they can reach you directly if there’s an issue with the order or the food. You can also receive feedback from customers for each order placed on your platform with an integrated feedback mechanism. This helps you in improving your services and providing a better dining experience.

Pick up orders provide an excellent opportunity to engage with your customers meaningfully and upsell your menu. To reinforce your brand, you add personalized thank you notes or coupons to takeaway packages of your regular customers. 

If you choose to provide delivery, you have more control over the hiring and training of delivery riders and the time and state in which the food is delivered. By using a delivery app powered by real-time navigation, you can update customers in real-time with the order status and expected delivery time.

2. Fully Customizable Solution 

Why Do You Need An In-house Online Ordering Solution For Your Restaurant?

When customers place an order via your online ordering solution, they are interacting with your brand directly which builds customer loyalty. You can customize the online ordering platform to align with your brand identity. Most in-house online ordering solutions allow you to upload food pictures, add specials and offers, make instant and real-time changes to your menu and provide accurate wait times to enhance the customer experience.

With an online ordering system integrated with the POS system,  any updates made on the POS are directly reflected on your online ordering platform in real-time.

3. Collect Crucial Customer Data

In the restaurant business, we already know that having access to customer data has several advantages. Most third-party aggregators do not share customer information with the partner restaurants.  Customer data allows you to create customized experiences, and personalize your marketing messages. Without this data, you have no means of knowing your regular customers or the most popular items on your menu.

By having your own online ordering solution that is integrated with your POS system you’ll be able to save and access all your customer data. You can use this data to guide your menu decisions and craft your marketing strategy.  This personalized approach to marketing helps you to retain customers and generate repeat orders.

4. Build Customer Loyalty

Customers ordering via a third party app owe their loyalty to the app instead of individual restaurants and easily switch between apps in search of better offers and deals. Your brand is vulnerable to competition as you are one of the many restaurants available on the app.

Another sore point for restaurants is that in spite of having better ratings and reviews they are often pushed down in searches on the app if they have not opted for the promotional package. There is no way to build loyalty towards your brand as there is no direct engagement between you and your customers.

With an in-house online ordering solution, you are engaging with your customers directly and can take measures to build customer loyalty such as offering a discount on their next online order through your own online system.

Customer data from the online ordering solution can be used to customize your marketing messages and encourage repeat visits. Further by integrating your loyalty program to your online ordering solution, you can ensure that your loyalty customers can redeem their offers and coupons on online orders.

5. You Keep the Profits

Most third-party aggregators charge hefty commissions between 20 to 28 percent for each order placed through their platforms, which is a huge drain on revenues. The increase in revenues due to the number of orders received via these apps is usually diluted by the commission.

By opting for an in-house solution, you can do away with charges on each order thereby boosting revenues and profits.

Wrap Up:

To succeed in the crowded restaurant space, you must keep up with the trends and cater to changing customer demand. Providing the convenience of online ordering to your customers is imperative and by opting for an in-house online ordering solution for your restaurant, you can ensure that you provide a consistent experience across all channels that customers have come to expect from your brand while generating incremental revenues for your business

Increase Your Restaurant Revenues with FoodKonnekt Online Ordering

4 Tips to Create a Powerful Brand Online

Outstanding customer experience is the basis of any successful restaurant. It’s what sets you apart from the plethora of competitors and drives loyalty with your customers. In the digital age, knowing how to create a powerful brand online is as important as the in-store experience. Online presence not only strengthens your brand identity but also helps you reach a larger audience.

In this article, we’re going to show you how to create a powerful brand online by delivering seamless customer experience.

How do you attract customers to your restaurant?

1. Use Social Media to share pictures of your food and restaurant
2. Mobile Optimized and SEO Friendly website
3. Use Email Marketing to Reach More Customers
4. Run a restaurant Birthday Club
5. Partner with the local community for fundraisers 
6. Host Local Events
7. Give Coupons for Local events
8. Run a loyalty Program

How do you create a restaurant brand?

a. Define Your Identity
b. Identify your Target Audience
c. Give Your Brand a Voice
d. Work on your Look and Ambiance
e. Ensure that your Online Platforms reflect your brand identify
f. Customers service should be a reflection of your brand identify
g. Reward Loyalty

Tip 1: Respond To Every Comment and Complaint

For online reviews, the way you answer can affect other users’ experiences because they can read the reviews. So, as you respond, don’t forget that your comments are for more than just one customer. Best practices recommend you respond to every review, both positive and negative, in a timely manner. Online Reputation Management is therefore very important for a restaurant business.

Respond to every comments and complaints on Social Media to create a powerful brand online

Tip 2: Incorporation of  Chat-bots

At the core, restaurants are service businesses — they primarily care about providing the best possible experience for guests who visit their physical stores. Everything else, from their website to their marketing campaigns to their online customer service, is just a method to accomplishing that goal. For this reason, we think that chatbots are perfect for service-based businesses that are so focused on in-person experiences.

By answering questions automatically to real humans only when necessary, chatbots can help restaurants concurrently improve customer service and also save up time for their staff to spend promoting their actual in-restaurant experience. Dive in into these 8 examples How Restaurants Can Effectively Use Chatbots

Incorporation of Chat-bots as a strategy of create a powerful brand online

Tip 3: Emphasize On Customer Reviews

Capitalize on your positive customer reviews.

If a restaurant has great reviews on Google, make sure they show up on the website and all social media handles. Do the same with Google my business reviews.

By highlighting your reviews on your website, you’ll improve the customer experience. Your potential customers want to see social or material proof. They want to know others think highly of your restaurant. Learn more about our product KritiQ to take care of the reputation management requirements for your restaurant business.

Emphasize on customer reviews in order to enhance customer experience as a tip to create a powerful brand online

Tip 4: Make It Easier To Place An Order 

One more thing you can do to enhance the customer experience is making your online menu and shopping cart as easy as possible. A bad online ordering experience does zero for your website’s overall usability. Don’t dissipate your customers’ time by asking for too much information or by asking for too many item confirmations before the ultimate purchase. Discard the pop-ups and don’t incorporate too many additional offers. Have a look at our product Foodkonnekt-our integrated solution that can help you to add an additional revenue source while expanding your customer base.

Make it easier to place an order on your website

Wrap Up:

The grounds of any strong and successful restaurant begins with providing exceptional customer service. Whether you are a large chain restaurant or a small business, going above and beyond with your customers is a tactic that will drive repeat customers and thrust your revenue today, as well as in the future.

Images by: Rod Long, Jonas Leupe on Unsplash, Miguel Á. Padriñán on Pexels

Proven Strategies For Increasing Your Restaurant’s Online Orders

Providing the ease of online ordering to your customers can help you generate incremental sales for your restaurant and boost profitability. Besides, it can also help you to expand your reach, improve order accuracy, and help you get over the hassles of taking orders over the phone.

However, in a crowded restaurant space, just adopting an online ordering platform for your restaurant may not cut the mark. You have to work constantly to increase your restaurant’s online orders by making the platform more visible and making the online ordering experience smooth for your customers. Here are a few strategies for increasing your restaurant’s online orders. We can categorize these strategies into three groups.

What are the advantages of online ordering for your restaurant?

1. Online Ordering drives revenue: You can reach more customers online. The average order value of online orders is higher than in-store orders
2. Free up your Employees to provide a superior customer experience. Taking orders over the phone interferes with in-store services especially during rush hours and over the weekends. With an online ordering solution, employees do not waste time taking orders over the phone. 
3. Improves Order Accuracy: Disturbances while taking orders over the phone, can result in incorrect orders. On an online ordering solution, customers can easily enter the orders to the last detail improving order accuracy.
4. Losing customers: You will no longer lose orders during rush hours/ weekends due to busy phone lines.
5. Provide accurate estimates of pick-up and delivery times.

What features should you be looking for in an Online ordering Solution?

1. Ability to work across different browsers such as Chrome, Safari or Bing.
2. Availability on Mobile Platform
3. Multiple Payment Options including wallets like Apple Wallet and Samsung Pay.
4. PoS integrations

What are benefits of having a native online ordering solution for your restaurant?

1. Full Control Over Customer Experience
2. An extension of your brand identity: You can customize your online ordering platform to align with your brand identity; upload food pictures, add specials and offers, make instant and real-time changes to your menu.
3. Collect Crucial Customer Data to create customized experiences, and personalize your marketing messages and encourage repeat visits. Further by integrating your loyalty program to your online ordering solution, you can ensure that your loyalty customers can redeem their offers and coupons on online orders.
4. Keep Your Profits: By opting for an in-house solution, you can do away with commission charged by third party services on each order. All profits from online orders are your own.

How to increase your revenues with online ordering?

1. Native Online Ordering Platform
2. Optimize User Experience On Your Website and Online Ordering Platform:
3. Optimise your menu 
4. Provide Multiple Ways To Order
5. Make it easy to reorder Ensure that your online ordering system has the ability to save previous orders based on the timings, delivery address, and card information.
6. Offer Delivery
7. Promote your online ordering link via window displays and posters in prominent places such as the checkout counter.
8. Grab the attention of your customers when they are waiting for their food to arrive with table tents.
9. Menu inserts are also a great way to reach your customers.
10. Ensure that your online ordering link is prominently printed on your takeout packages and receipts.
11. Train your staff to promote your online ordering platform to your customers.
12. You could create a special offer or discount to promote online ordering among your customers.
13. Online promotions: If you are running any offer exclusively for promoting Online Orders, you must ensure that you are posting about these offers on your networks or running ads to reach a larger audience
14. Run contests to promote online Orders.

Technology Parameters for increasing your Restaurant’s Online Orders

1. Native Online Ordering Platform

Until a few years ago, only large restaurant chains could afford sophisticated software and global data infrastructure for the benefit of their business. However, the breakthroughs in cloud computing have now made these services accessible even to small family-owned restaurants.

There are several different solutions out there from third-party online ordering solution that can be integrated with your POS to the restaurant point of sale systems that have their own integrated restaurant online ordering software.

You can select a platform that meets your requirements. Here are a few things you should consider while building your native online ordering platform.

  1. Ability to work across different browsers: Your online ordering platform should work seamlessly across different browsers such as Chrome, Safari or Bing.
  2. Availability on Mobile Platform: The millennial customers prefer to order food-on-the-go using their mobile phones. So, it becomes important to ensure that your online ordering platform is optimized for mobile screens.
  3. Multiple Payment Options: Your online ordering system must have the ability to accept multiple payment options including wallets like Apple Wallet and Samsung Pay.
  4. PoS integrations With the advent of AI, smart online ordering options would become the norm of the day. POS integrations make it easier to automatically process orders accepted from the Online Ordering platform.

FoodKonnekt Online Ordering is one such solution that is available absolutely free of cost to restaurants. It is integrated with several PoS platforms including Clover, Focus PoS, FoodTronix and can be fully customized to align with your brand identity.

Foodkonnekt Online Ordering Platform: Increasing your restaurant's Online Orders

2. Consider a Mobile App for your Restaurant:

With the rapid advances in technology, developing an app for your restaurant is no longer going to burn a hole in your pocket. There are several benefits to having an independent app for your restaurant. An app makes it easier for you to promote offers and deals, or to roll out personalized offers based on customer’s purchase history to boost online-orders. It is also much easier to administer a loyalty program through a dedicated app.

However, regular maintenance and updates of a mobile app require additional resources in terms of time and money. Add to that the concerns associated with acquiring and retaining customers on your app, which may require consistent marketing efforts. So, you should consider the return on investment in the long-run before investing in an app.

Subway Online Ordering:Increasing Your Restaurant's Online Orders
Subway App Promotes Online Ordering

Optimize User Experience

Competition in a crowded market space provides customers with a wide array of choices. This has led to increased emphasis on user interface/user experience. A customer would not spend more than 2 minutes on your website/ online ordering platform if he/she does not find it appealing, intuitive and easy to use.

1. Optimize User Experience On Your Website

Optimize User Experience on website for increasing Your Restaurant's Online Orders
Wendy’s website is optimized for different devices
  1. The user experience on your website should be seamless across multiple devices. However, you would want to prioritize the mobile part of the user experience as the majority of the traffic comes from there.
  2. Your “Menu” should be easily accessible from the homepage of your website.
  3. The Order Online Button should appear prominently on the header of each page.
  4. Your Menu should feature good quality pictures of menu items with a description and price.
  5. Add to Cart options on the menu can make it easier for customers to save their preferences.
  6. Having a consistent menu across all platforms is another feature that you want to focus on to enhance the customer experience. Integration with POS should ensure that once an item is added on PoS the same should be automatically reflected on the online ordering platform.
Domino's Website
The Order Online Button appears prominently on the header of Domino’s Homepage
Domino's Menu Page: Optimize your website for increasing Your Restaurant's Online Orders
Domino’s provides the Order Now Button below each menu item
to make it easier to place an order

2. Optimize User Experience On Your Online Ordering Platform:

  1. Ensure that your online ordering system has the ability to save previous orders based on the timings, delivery address, and card information.
  2. Pop-up or menu-suggestions are a good way to draw attention to new menu items.
  3. The ability to keep track of the order status enhances user experience. Domino’s, for instance, enables customers to see where their order is in the delivery lifecycle.

3. Provide Multiple Ways To Order

In the digital age, where every other brand is vying for customers’ attention, you would need a broader strategy to stay on the top of your customer’s mind. One way to do this is by offering them the convenience of online ordering via multiple platforms – website, mobile, social media, voice assistants (Alexa, Google home, etc). The use of the latest cloud-based technologies will enable this kind of transition. 

Popular Brands like Dominos and Pizza Hut are already using technology to push online orders on various platforms. Take a look at all the ways you can now order a pizza from Domino’s

  • Text: If you have “Easy Order” set up in your Domino’s app account, you can order a pizza by texting a pizza emoji to DPIZZA (374992)
  • SmartWatch: If you own an Android Wear or Apple Watch, you can “Easy Order” your pizza from Domino’s. You can also schedule a pizza delivery.
  • Smart Car: If your Ford vehicle is equipped with the technology, you can order pizza on your way home via the Domino’s app Ford SYNC AppLink.
  • Twitter: You can also order your Pizza from Domino’s by tweeting #EasyOrder or sending pizza emoji to @Dominos via direct message.
  • Amazon Prime Now: If you’re using Amazon Prime Now services—you can order pizza from not just major brands but also from participating vendors in your local area.
  • Amazon Echo: With the Domino’s Skill for the Echo, you can reorder your last order, place an Easy Order, or track your order.

4. Offer Delivery

There is no denying the convenience of having food delivered to your doorstep. Most customers say they prefer to order online from restaurants that offer delivery. Offering delivery services can help you increase your restaurant’s online orders.

However, providing delivery services may not be the easiest thing to do. It involves a significant amount of logistics and can be a drain on resources. A good way to check if the benefits of providing delivery outweigh the costs is to run test cases in your local area for a stipulated time and work out the logistics before going for full-scale delivery service.

Tying up with third-party delivery services can also help you to take care of the delivery aspects. There is a lot of data to support that third-party delivery services can bring incremental sales for restaurants, however, there are costs associated with such services that you must factor in to adjudge the real value they bring to your business.

Once you have made the decision to go ahead with delivery, you should ensure that provide a great experience to keep your customers coming back.

Chipotle offering delivery: Offer delivery for increasing Your Restaurant's Online Orders
Chipotle Promotes Delivery Services on its Website

Here are a few tips that could help you to optimize the delivery experience:

  • Your delivery menus should ideally have only those food items that deliver well.
  • Food Packaging: You would want to ensure that food is packaged in proper containers so that it does not spill and get messed in the containers.
  • Invest in insulated food bags that keep hot items warm and cool items cool.
  • Ensure that you include add-ons such as sauces, dips, seasoning, paper napkins, and bio-degradable cutlery.
  • You could consider apps that help you to assign the delivery orders to your riders based on their availability and location. These apps can also help you track the location of the delivery person and the average time is taken to deliver an order.

Right Marketing to Increase Your Restaurant’s Online Orders

Promoting your online ordering platform consistently can help you reach more customers to increase your restaurant’s online orders.

In-Store Messaging:

In-store promotions should be a major part of your strategy to reach your regular customers and make them aware that they can order from your restaurant from the convenience of their homes.

In-store promotions to increase Your Restaurant's Online Orders
Pizza Hut Promotes Online Ordering through Offers
  1. Promote your online ordering link via window displays and posters in prominent places such as the check out counter.
  2. Grab the attention of your customers when they are waiting for their food to arrive with table tents.
  3. Menu inserts are also a great way to reach your customers.
  4. Ensure that your online ordering link is prominently printed on your takeout packages and receipts.
  5. Train your staff to promote your online ordering platform to your customers.
  6. You could create a special offer or discount to promote online ordering among your customers.
  7. If you don’t already have one, you should consider launching a loyalty program to promote your online ordering platform. Regular customers are your restaurant brand ambassadors and account for a major part of your sales.  Loyalty programs are an easy way to keep these customers returning to your restaurant and build a loyal customer base. They are also an ideal target to promote your online ordering platform.
In-store promotions
Pizza Hut Runs Offers Exclusive to Online Orders

Online Promotions

Social Media

Social Media platforms can be a great tool to reach your customers. Besides regular posts promoting your online ordering link, you should also consider advertising to reach your target audience on these networks.

Online Promotions to increase online orders
Papa John’s Promotes Online Ordering Through Social Media Posts

Here are a few other tips:

  • Replace the Call Now Button On Your Facebook Page with a Shop Now Button which leads customers directly to your Online Ordering Platform.
  • Remember to include the link to your Online Ordering Platform On Your Instagram Bio.
  • Instead of leading people to your Website from your twitter profile, send them directly to your online ordering page.
  • If you are running any offer exclusively for promoting Online Orders, you must ensure that you are posting about these offers on your networks or running ads to reach a larger audience
  • Run contests to promote online Orders.
Chipotle promotes delivery on it's Facebook Page to increase online orders
Chipotle promotes delivery on it’s Facebook Page

Online Presence

  • GMB Listing: Promote your online order link on your GMB page
  • Reputation Management: Before ordering food from any restaurant, customers usually check the website and review sites like TripAdvisor to get an idea of the quality of food and services. Ensure that your website is updated regularly and you have a well-organized system of monitoring and replying to reviews.

You may have to invest some time to promote your online ordering service in its initial days, but once it has taken off you can sit back and reap its benefits over the long run.

Increase Your Restaurant Revenues with FoodKonnekt Online Ordering

Which Food Delivery Service is Best for your Restaurant?

Food delivery and take-out services are two of the fastest-growing segments of the restaurant industry. The increasing popularity of these services can be attributed to the incredible amount of convenience they bring to the customers.  Customers can not only order and pay for food from their choice of restaurants using a single app interface, but many of their favorite eating joints which did not previously offer delivery, are now available on these apps. With the growing demand for these services, more and more restaurants are expected to jump on the bandwagon. Here is a quick overview of some of the best food delivery services.

Uber Eats

Uber Eats is a food delivery platform powered by Uber. They promote the partner Restaurant’s menu through the Uber Eats app, website, and various other channels.

How Does it Work?

After you have partnered with Uber Eats, customers can place an order from your restaurant on the Uber Eats App interface. Once you accept the order, the customer can track the order’s progress through the app. Uber Eats sends a delivery partner to pick up the order and deliver it to the customer.  

Commission

Uber Eats charges somewhere around a 30% cut on each order placed through their app, which includes delivery.  So, if your restaurant already has its own delivery service, Uber Eats may not be a very lucrative choice for you. Further, customers can not place pickup orders on Uber Eats.

Marketing and Advertising for Restaurants

You can pay an additional(optional) marketing fee if you want your restaurant to show up higher in user searches or appear as a promoted listing on the UberEats app.

Restaurant sign-up

Uber Eats restaurant sign-up

DoorDash

DoorDash is a food discovery and delivery app that gives restaurants access to an extended customer base.

How it works

Customers can register on the platform or download the app and select meals from restaurants of their choice. Once a restaurant accepts an order made through the app, Doordash will send a dasher to pick up the order and deliver it to the customer. Restaurants can also use Doordash’s delivery services to deliver orders they receive via their own online ordering system. All they need to do is set up a pickup location, a delivery location, and customer information.

Commission

DoorDash takes revenue potential, menus, and customer base into account while deciding on the commission it will charge a restaurant. Depending on the agreement with a restaurant, DoorDash will set a commission for orders placed on the app which can be anywhere between 10-25%. The commission charges include delivery. If you have your own delivery guys, then maybe  DoorDash would not be your preferred choice. There is no option for customers to place pick-up orders on the app.

Marketing and Advertising for Restaurants

As part of their business model, restaurants can feature their menus and promote their food on the app by paying an additional marketing fee.

Restaurant Sign-Up:

DoorDash Restaurant Sign-up

Grub Hub

GrubHub Inc. is a web commerce platform for ordering and delivering take-out food, based in Chicago.

How Does It Work?

Customers can search through a list of restaurants and place their order through the app. After receiving the order GrubHub redirects it to the particular restaurant. The restaurant in turn prepares and packs the order for delivery. GrubHub delivery personnel picks up the order from the restaurant and delivers it to the customer.

Commission

GrubHub’s commission ranges from 5% to 15 % per order depending on the location of your restaurant and the number of restaurants in your vicinity. The average commission charged from restaurants is around 13.5 % per order. This does not include delivery charges, if you want to avail of their delivery services, you would have to pay an additional cost of 10% per order taking the total rev-share to 23.5% on average.

Grub hub allows customers to place pick-up orders. Further, if your restaurant has its own food delivery service in place, you can use GrubHub to expand your customer base.

Marketing and Advertising for Restaurants

Restaurants can pay an additional amount to appear on the top of user searches as sponsored listings. The average commission to appear as a sponsored listing comes close to 20% per order.

Postmates

Postmates offers delivery or pickup services from restaurants, retails shops, grocers, and more to its clients. Postmates workers move around the city waiting for an order to come in, much like Uber drivers.

How it Works

Customers can search and select the restaurant they want to order food from. After they have confirmed the order and paid for it, Postmates relays the orders to the partner restaurant. A Postmate shows up at a particular restaurant to pick up and deliver the food to the customer.

In all probability, the app connects the customer to the Postmate courier nearest to the restaurant they wish to order from.  Customers can order from your restaurant via Postmates even if the restaurant has not partnered with Postmates. However, “Postmates Partnered restaurants have access to superior marketing/visibility on the application as well as faster and cheaper deliveries for customers.”

Postmates charges the customers a flat delivery fee of $3.99 for deliveries from restaurants that have “partnered” with and $5.99 for restaurants that haven’t. In addition, no service fee is charged from customers ordering food from partnered restaurants. So, if you have partnered with Postmates customers find it cheaper to order from your restaurant.

Commission

Depending on various factors, Postmates charges a commission between 15 and 30% per order from restaurants.

Marketing and Advertising for Restaurants

Restaurants can pay an additional amount to appear on the top of user searches as sponsored listings.

Restaurant Sign-up 

Postmates- sign-up

Caviar

Caviar is an on-demand food delivery startup owned by Square. You can order from Caviar’s website or the Caviar iOS and Android app. It caters to higher quality restaurants and is selective in choosing its restaurant partners. 

How Does it Work?

Customers can place an order from your restaurant on the caviar app.  Caviar allows customers to place both pick-up and delivery orders.

Commission

The average commission is around 12% for pick up orders. If you want to avail of their delivery services, Caviar will charge a standard delivery fee of 28% of the order value.

Marketing and Advertising for Restaurants

Restaurants can pay an additional amount to appear on the top of user searches as sponsored listings.

Restaurant Sign-up 

Restaurant- Sign-Up

Are Third-Party Delivery Services Good for your Restaurant?

In an era where convenience takes precedence overall, more and more customers are choosing to order food from restaurants that offer delivery. To keep up with customer expectations, restaurants are under pressure to provide a seamless delivery experience.

However, the cost associated with setting up in-house delivery is significant. On the other hand, third-party delivery services, which seem like the smart choice in this scenario, are extracting hefty commissions. Most restaurant owners are in a  dilemma over the in-house versus third-party delivery debate. In this article, we discuss the pros and cons of both these options to help you choose better.

In-House Delivery

In-house delivery requires restaurants to hire a dedicated delivery staff and preferably their own fleet of vehicles to deliver food to customers.

Pros

a. Control over the Customer Experience

Setting up your own delivery services allows you to control the entire delivery experience, including the timeline or any additional benefits you may want to offer to your customers.

b. Customer Engagement:

By offering in-house delivery, you have a greater opportunity to engage directly with your customers and immediately resolve any issues that may crop up in the delivery process.

c. Customer Data:

If your customers are placing their orders directly through your website or app, you have access to all relevant data for these customers, which helps you to strategize and build on your future marketing plans.

d. Builds Brand loyalty:

When a customer uses your website or app to order, the customers are engaging directly with your brand. This helps you to build brand loyalty in the long run.

Cons

a. High Costs:

The costs required to set up and maintain your own delivery fleet can be quite high.

b. Logistical Concerns:

Offering a smooth in-house delivery experience requires a lot of effort in terms of people, time, and resources, and management of the delivery drivers.

c. Responsibility:

If anything goes wrong with the delivery experience, such as a delay in delivery orders or food not reaching the customers in the right state- your brand is directly affected, there can be no blame-shifting in this case.

Third-Party Delivery

As an alternative, you could outsource the entire delivery service to another company. You can tie up with companies like GrubHub, Doordash, and Ubereats to take care of processing orders and delivering food to customers on behalf of your restaurant.

With 60 percent of U.S. consumers ordering delivery or takeout once a week, the third-party delivery market is expected to grow to a value of $24.5 billion by 2022.

Pros

a. Convenience:

Opting for third-party delivery services is definitely the more convenient way of delivering food to your customers as it outsources the entire gamut of logistical concerns related to processing orders and delivering food on time to another company.

b. New Customers

57 percent of millennials claim that they prefer food to be delivered by restaurants so they can stay home to watch movies and TV shows. If you are not offering delivery, you are missing out on these customers.

By tying up with the third-party delivery services you gain access to a much wider audience native to these apps. Many customers who may have previously shied away from ordering from your restaurant due to the nonavailability of delivery services would now be ready to order from you. In many cases, customers who get a taste of your food through these online orders may choose to visit your location at a later stage.

c. Cut Down on Costs

By opting for a third-party delivery service, you can save a significant amount of costs required for setting up and maintenance of the delivery fleet.

d. Increase in Sales

60 percent of restaurant owners claim that offering delivery services has generated incremental sales. Offering your menu on these platforms introduces your brand to a wider set of audience, thereby increasing the average number of online orders your restaurant receives.

e. Better Allocation of Resources

Once you have outsourced delivery, you have more time and resources on your hands to focus on the quality of food and services that you bring to the table. 

f. Marketing and Advertising

Most third-party delivery companies provide advertising and marketing for restaurants on their app for an additional cost. You no longer have to worry about devising strategies to reach new customers, as these services take care of the same.

Cons

a. Loss of Control Over Customer Experience

By opting to outsource deliveries to a third-party, you lose control over several aspects of the customer experience. Factors such as traffic, an excessive number of orders, the state in which the food is delivered can affect your brand reputation.

Several restaurants have complained of untrained delivery staff hired by third-party delivery services. There have been several reported incidents of delivery drivers disrupting the normal functioning of the restaurants during pick-ups, or sour behavior with the customers. 

b. Declining Revenues

In the long run, many restaurants claim that in spite of the increase in the number of online orders received per month, they are witnessing a decline in their profits due to the high margin charged by these services on every order placed through their app.

Your restaurant may not be equipped to handle the increased number of orders that you are likely to receive via these apps. To meet the demand and to ensure the smooth operation of your in-store services, you may have to handle additional staff. There are several such administrative costs that may arise in the long run, which impinge on your margins.

c. A Decline in Brand loyalty

When a customer orders from your restaurant via these apps, there is no direct engagement between these customers and your restaurant.  So, effectively customers who are ordering from your restaurant via the app become customers of the app or the service. They owe their loyalty to the app instead of your restaurant. According to a survey, 43 percent of restaurant professionals said they believe third-party apps hamper the direct relationship between a restaurant and its customers. 

d. Loss of Customer Data

Most third-party delivery services in the restaurant industry are not sharing customer data with the restaurants. Restaurants no longer have any means to reach these customers directly or build on their marketing strategies to retain these customers in the future.

e. Vulnerable to Competition

Once you make your restaurant available on these apps, your brand is competing with all the restaurants in the vicinity that offer similar food. So a customer will choose to order from you only if you are at the top of your game.

Further, your restaurant may not appear at the top of search results on third-party apps, in spite of having higher ratings, as ranking on these apps is also determined by the amount you are paying to these services.

Most of the third-party delivery services are big companies with huge marketing budgets. In order to promote their app, they are offering huge offers and discounts on orders placed through their app. Individual restaurants may not be able to compete with these offers, further discouraging customers to order directly from them. Many restaurant owners feel it’s similar to losing your customers to the app.

Wrap-up

When faced with the question of whether to opt for a third-party delivery company or set up your own,  you must consider all the above-mentioned factors before deciding what would work best for you. A detailed cost-benefit analysis with a long term perspective- will help you make a better decision.

Email Marketing Strategies for your Restaurant

Email marketing refers to sending out emails to promote your business. Restaurant Email marketing has been around for quite some time and is being successfully used by businesses to send updates about the brand, dole out promotions, offer coupons, and remain in touch with new and existing customers.

Some marketers erroneously believe that restaurant email marketing has lost its relevance with the introduction of new mediums to reach out to the customers. However, the fact remains that email marketing has evolved and remains an incredibly important marketing tool, and having clearly email marketing strategies for your restaurant can help you get better returns from your campaigns.

Here are some interesting stats to turn you into an email marketing enthusiast:

  • At least 91% of consumers check their email on a daily basis.
  • Data from Marketing Sherpa says that 72 percent of consumers prefer email as their source of business communication.
  • The average spend of customers buying products marketed through email is  138% more than those who do not receive email offers.
  • According to Optinmonster, only  15% of the marketing budget spent on email marketing, yields an ROI that is 28% higher than digital marketing.

Email Marketing Strategies for your Restaurant

Emails are a great medium to reach out and stay in constant contact with your customers. In fact, there are numerous creative ways in which you can use emails to send out the right marketing message to your restaurant’s customers. Here we have listed a few of those.

1. Get the Word Out

You are pretty excited about the new dish that you have just introduced to your menu. Now, you are dying to know how your customers receive this new introduction. Sending them an introductory offer to try the new dish through an email can help you get the word out.  Sending exclusive invites to longtime patrons makes them feel like privileged insiders and helps in building long-term bonds.

Pizza hut Emailer- Email Marketing Strategies for your Restaurant

2. Promote Offers/Special Days

Most restaurants have offers or deals marking special days or holidays. Perhaps, you have a planned a special for Fathers on the occasion of Father’s day or you are running deals on each day of the Pizza Month in October. You could send updates on these offers and promotions to your customers.

A monthly newsletter is a great way of letting your customers know about all the offers they can avail of in any given month. A follow-up email just a few days prior to the event or promotion can be sent out as a reminder to help them make the most of the offer.

BackYard Burgers Emailer- Email Marketing Strategies for your Restaurant

3. Fundraisers

Many restaurants regularly host fundraisers on behalf of local organizations as a part of their community-building initiative. Sharing the details of such events with your regular customers can help you to increase participation in these events while sending out the message that you as a brand care for the community.
Chipotle Emailer- Email Marketing Strategies for your Restaurant

4. Behind the Scene Stories

Every communication that you send out to your customers does not necessarily need to sell a product. You can add value by sending out curated content- every once in a while. It could be a story from your restaurant- a gesture by a customer that touched your heart, or an account of how and where you source your raw materials, you can even share strategies that you follow at your restaurant to manage waste. In fact, you can share anything that you feel may be of interest to your customers.

5. Share a Recipe

Every once in a while, you can share the recipe of a popular dish on your menu. This is a great way to open a line of communication with your customers. You can invite your customers to pour suggestions on how they would modify the recipe if they were to prepare the same at home. You can even go ahead and share some of these interesting ideas on social media.

6. Promote Restaurant Services

There are so many services that your restaurant may be offering which your customers may or may not be aware of. You can create a series of emails to help them use these facilities better.

For instance, reservations- where and how they can reserve a table at your restaurant.

Online ordering- You maybe be taking orders on-call or orders placed on your website or you may have tied up with third-party online ordering services. Are your customers aware of all the ways in which they can place an order? Do they know how easy it is to pay for these orders? These are questions that you can deal with in these emails.

Delivery- In many cases, the customers are not aware that there favorite eating joint offers delivery, or how far do they offer delivery, what are the charges. An email listing out all the possible FAQs could be very helpful.

7. Promote your Loyalty Program

Loyalty programs are a great way to retain existing customers. The ground staff in your restaurant has very little opportunity to explain the nuances and benefits of the program to store visitors. Email provides you a great medium to send out details of the program to your customers from sign-up to reward redemption.

8. Send out Personalized Offers

Emails offer your endless opportunities to send out personalized offers to your customers. Personalized emails have a much higher conversion rate. You can segment customers based on 

  • Previous purchase history
  • Location
  • Kind of coupons they usually redeem
  • Offers that interest them most
  • Open Rate
  • Dormant/ Active Customers
  • Abandoned Carts

These are just a few examples. Depending on the nature of your restaurant and the kind of offer you have in mind you can segregate customers who you feel would be interested in the particular offer you are sending out.

Chipotle Personalized Emailer- Email Marketing Strategies for your Restaurant

9. Collect Feedback

You bring great food to the table, offer exceptional services and believe that are you are doing your best. But no successful business can do without customer feedback. Emails are a great way to collect feedback. You can ask for customers feedback on specific services like online orders, delivery or more general feedback about the food and services at your store.

10. Bday emails

Retaining your current customers is up to 7x cheaper than acquiring new ones. Did you know that Birthday emails have a 481% higher transaction rate than promotional emails and on an average, they generate a 342% higher revenue per email than promotional emails?

Running a birthday campaign can help you bolster engagement with your customers. You can plan and set up a campaign to collect birthdays by asking your customers to sign up on your website, or you can even embed a form on social media sites like Facebook to collect such data. Once you have collected this data, use it to set up an automated campaign through MailChimp or any other application to send out specials to your customers on their birthdays.

11. Retarget Website Visitors

You have invested a lot of effort and money in building a great website and prompting customers to visit your website or app. But are you following up with these visitors?

You may have data on what pages your customers are visiting where they are dropping off, but are you putting this data to use?

Adding a pop-up form to your website nudging customers to subscribe to your newsletter helps you keeping a track of these visitors and once you have the list, you can use it to market to these customers.

Wrap Up

Email Marketing is the fastest, easiest, and most inexpensive way to reach customers. We would love to know what strategies are you using to get more out of your Email Campaigns.

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