Are you looking for a place to eat or a plumber maybe? In the good old days, you may have asked your neighbors or friends for recommendations! Now, you have..
Are you looking for a place to eat or a plumber maybe? In the good old days, you may have asked your neighbors or friends for recommendations! Now, you have..
Holiday season starts in Nov & Dec but for some, it starts much before – 40 percent of consumers begin their holiday shopping before Halloween each year. It..
Google Remarketing or Retargeting refers to showing targeted ads to prospects who have visited your website. Let’s say a customer views a product on your website and then moves on to some..
What is Retargeting on Facebook? Retargeting on Facebook refers to running ads on Facebook and Instagram targeted toward past visitors to your website, app or social media pages (Facebook and Instagram)…
What Are Chatbots? Chatbots are programs built to automatically engage with the customers visiting your website or social media pages. These bots are programmed to send out automated replies in..
Why send a birthday email? Birthday email could be an interesting way to engage with your customers. The great thing about setting up a birthday email campaign that it requires..
“Customer engagement is the degree and depth of BRAND- FOCUSSED interactions a customer chooses to perform.” The Smile Team Customer engagement includes any interactions that a customer may have with a..
The common notion is that social media is all about generating brand awareness and engaging your prospects. It is generally believed that users who frequent these platforms are unlikely to..
Digital Media Marketing is witnessing considerable changes in the coming year. From SEO, PPC and content marketing, digital marketing has evolved to embrace concepts that were unheard of a few..
In June 2018, Instagram introduced shoppable Instagram Stories to select brands providing marketers with yet another opportunity to reach their audience directly on the Instagram page. With this new feature,..