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How to Set Up a Google Remarketing Campaign?

Google Remarketing or Retargeting refers to showing targeted ads to prospects who have visited your website. Let’s say a customer views a product on your website and then moves on to some..

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How to create Retargeting Ads on Facebook?

What is Retargeting on Facebook? Retargeting on Facebook refers to running ads on Facebook and Instagram targeted toward past visitors to your website, app or social media pages (Facebook and Instagram)…

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9 Ways to Boost Customer Engagement for your Restaurant.

“Customer engagement is the degree and depth of  BRAND- FOCUSSED interactions a customer chooses to perform.”    The Smile Team Customer engagement includes any interactions that a customer may have with a..

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Digital Marketing Trends to Watch Out for in 2019

Digital Media Marketing is witnessing considerable changes in the coming year. From SEO, PPC and content marketing, digital marketing has evolved to embrace concepts that were unheard of a few..

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How to set up Shoppable posts on Instagram?

In June 2018, Instagram introduced shoppable Instagram Stories to select brands providing marketers with yet another opportunity to reach their audience directly on the Instagram page. With this new feature,..

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