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Jul 13

Top 5 Content Curation Strategy for Social Media Marketers

One of the most significant challenges faced by a social media marketer is curating the content for their social media pages. In fact, more than half of the time is spent curating content for the audience. What is content curation? Content curation is researching the internet to find relevant content for the audience and then […]
Jul 09

7 Reasons Why You Need A Loyalty Program for your Restaurant?

Loyalty Programs for Restaurants Much before the migration to mobile platforms, Restaurants had been successfully using punch cards to build a regular customer base.  With the advent of convenient mobile platforms, the entire landscape of loyalty programs is witnessing a revolution of sorts. Roughly 30% of all restaurants are offering a customer loyalty program, and with […]
Jul 09

Key Features of a Successful Customer Loyalty Program

Loyalty programs have evolved over the years from a simple card-based system to completely digital programs. Here we weigh up the benefits of each of these programs. Card Based Systems Conventionally, restaurants have offered reward program through card-based systems. Over time, several types of cards have been employed for this purpose. We have discussed three […]
Jul 09

4 Types of Loyalty Programs to Attract Customers

What Is Customer Loyalty? As customers, we love to share our positive or negative experiences about a product or service with friends and family. We are also inclined to trust brands recommended or referred by our friends. Word-of-mouth is more effective at driving new customers than any other form of advertising. The cost of retaining […]
Jul 04

Five Steps To Prepare For Mobile Email Marketing

Mobile First. Stats say 55% of email is now opened on a mobile device – Litmus “Email Analytics” (Nov 2016) You have 3 seconds on mobile to capture the reader’s attention Movable Ink Multitasking with email. In US we check email while watching TV or a movie (69%), in bed (57%), and on vacation (79%). – Adobe digital Insights “ADI […]
Jul 04

5 Marketing and Management Apps Every Restaurant Owner Needs

The restaurant business is competitive and real-time. 67% of US consumers search for restaurant information using their mobile devices, according to a Marquette Group report. Restaurants have to vie for internet user attention, requiring them to be present and active on platforms that audiences spend most time on – like social media. Running a restaurant is […]
Jul 04

13 Ways to Use Twitter As a Marketing Tool

Twitter has effectively been our micro-blogging friend for a decade, which has even changed the face of marketing. It’s a great marketing tool & One can easily convert a 140-letter copy into an effective and succinct sales pitch. Here’s how… Profile Set Up: Your profile picture and your bio are the most relevant info that will […]
Jul 04

Marketing to Millennials

Millennials are a prime focal group for targeted marketing off late. It is an untapped resource where slowly marketers are queuing up to tap their way into making a sale. Some statistics 80 Millennials in the US (One fourth of the total population) They hold an annual buying power of $200 billion They spend an […]
Jul 04

Riding the Pokemon Go Wave: A Marketing Guide

This is the Summer of Pokémon Go. The augmented reality game allows players to catch Pokémon out and everywhere — on the street, at the gym, at the grocery store and it has inspired a full-fledged movement The numbers in terms of social media reach has sky rocketed as you can see from the graph […]
Jul 04

6 ways to use instagram for restaurant marketing

While we are writing this article there are over a 100 million #food posts on Instagram, over 3 million self confessed people claiming to be #foodie, over 8 million #foodporn posts and over a million unashamed declarations of #foodgasms. These are just the four of the endless manners Instagramers express their love of food on […]