In a highly competitive, Restaurant industry customer reviews can heavily impact a restaurant’s profitability. Most customers go through reviews before selecting a place to eat, making it imperative that restaurants have a good “Reputation Management” strategy in place.
Should restaurants care about reviews?
Harvard Business School Professor Michael Luca found that a one-star increase in a Yelp rating leads to a 5 percent to 9 percent bump in revenues.
More than 1/3 of diners report that peer reviews impact their choice of restaurant.
53% of millennials (18 – 34yrs) report that online reviews factor into their dining decisions*
61% of the consumers have read more online reviews about restaurants than any other business category.