Search for:

4 Digital Marketing Strategies To Enhance Customer Experience

Superb Customer Experience Takes Precedence Customer experience should be at the center of all paid services. And while the current political climate takes employee welfare and satisfaction into precedence, fact of the matter is, that it is customer patronage that keeps a business afloat. Over the past few years, the demand for more efficient online […]

How To Market Your Restaurant Franchise?

How to market your restaurant franchise?- This is the second part of our “How to franchise your restaurant?” blog series. In the previous article, we discussed how to get ready for franchising, including legal requirements, FDD and franchisee registration, as well as hiring and training. In this blog, we’ll focus on the marketing aspects of […]

How Do You Get Customer Data To Boost Your Restaurant Sales With Data-Driven Marketing

How Do You Get Customer Data To Boost Your Restaurant Sales With Data-Driven Marketing? – The Answer, The A2A Approach 

It is very vital to get customer data to boost your restaurant sales with data-driven marketing. Understanding a customer’s journey as they learn about your organization, develop an affection for your products and services, and eventually become an advocate for your brand is an important part of expanding your business. The process isn’t easy, but […]

7 Strategies To Boost Your Restaurant Sales With Data-Driven Marketing

Here in this article, we have come up with 7 strategies to boost your restaurant sales with data-driven marketing. Data is no longer an option; it is a requirement. Data is used in almost every industry, and the restaurant industry is no exception. The days of restaurant proprietors seeing this as a day-to-day business are […]

5 Steps To Franchise Your Restaurant

Do you operate a restaurant and wish to expand? Do you want to become part of a distinct brand? Then franchising is definitely the way to go! Starting a franchise restaurant is a means to expand a business by allowing independent owners (franchisees) to sell or provide services under a specific brand name using a […]

Social Media ROI

How to measure your social media ROI?

What is Social Media ROI? With social media getting used as a great device in enterprises to grow, it’s been more and more vital to track the effects of your social media ROI, ie, your social media efforts.  The most pressing question now is how to comprehend the consequences of your social media strategy. Are […]

How To Optimize Your Restaurant’s Online Ordering Menu?

Restaurants can easily leverage their online ordering platform to generate additional revenues. A fully customizable online ordering platform coupled with a great marketing strategy can help you reach more customers online. However, to keep those customers coming back, restaurant managers should spend some time optimizing their restaurant’s online ordering menu to streamline the customer experience. […]

Metaverse And The Restaurant Industry

Metaverse and the Restaurant Industry– The metaverse often referred to as the meta or web 3.0, is one of the hottest talking topics in our modern-day society. Questions upon questions about the meaning, value, and impact are asked by many. The interest in the metaverse is unmatched, and in this article, we’ll touch on why […]

How To Increase Restaurant Sales With Online Ordering?

Competition in the restaurant industry can be cut-throat and with the rapidly changing trends, it can be difficult to acquire new customers or retain existing. As more customers seek out the ease of take-out–and especially delivery, third-party for delivery services provide an easy way to increase restaurant sales with online ordering. Although these delivery services […]

10 Advantages of An Online Ordering Solution For Restaurants

Taking orders over the phone has worked well for restaurants for past several decades. Although taking orders over the phone in the middle of a bustling restaurant wasn’t always easy! And, then dealing with customer complaints about busy phone lines and inaccurate orders interfered with the in-store experience. Inspite of understanding the advantages of an […]

Restaurant Technology Trends in 2022

Talking about the restaurant technology trends in 2022, Greg Golkin, managing partner at the Kitchen Fund, a company that invests in restaurant brands like Sweetgreen and Cava said, “Food is the biggest industry on the entire planet,” After all, food is something all humans need to survive.

How Can Restaurants Prepare For The New Omicron variant?

On November 26, 2021, WHO designated B.1.1.529 as a variant of concern, naming the new coronavirus variant, Omicron. This new strain of COVID-19 has heightened tensions in the country. The new coronavirus variant, first detected in South Africa, has sparked a flurry of doubts and questions, prompted new travel bans, and also prompted us to wonder what will happen next.

Marketing Tools For Smart Marketers

Marketing tools for smart marketers- to say the least, marketing is not that easy! With years and years of working in the digital world, we have known this for a fact, that just knowing who your audience is, is not enough. You need to think out of the box and come up with strategies that […]

Labor Shortage In The Restaurant Industry

The struggle of labor shortage in the restaurant industry is real right now. Restaurant owners have been posting job requirements after job requirements, hiring signboards after hiring signboards, with no success. The restaurant industry is suffering from a severe staff crunch. But what is going on with the labor shortage in the restaurant industry? Why […]

Best Social Media Marketing Tools in 2021

Social Media Marketing Manager! No matter how glamorous and delightful it may sound, but, if you have handled social media accounts for even a handful of clients, you probably know how overwhelming it can get. From keeping up with the current trends to strategizing, creating, and publishing content. Thankfully, there are a bunch of awesome […]

Local Marketing for Restaurants

What is Local Marketing For Restaurants? Restaurants are hyper-local in nature; a large section of our customer base is local. It, therefore, makes sense for restaurants to connect with the local audience and foster their brand image as an integral part of the community.  Local Marketing for Restaurants is not just about passing out flyers. […]

Digital Marketing Trends in 2021

With 2020 proving to be a particularly trying year for everyone, there were numerous developments in the digital industry, with everyone confined at home with their phones in hand. In other words, we became more technologically savvy. In this article, we’ll go over some of the most crucial digital marketing trends in 2021, so that […]

How To Measure ROI From Your Digital Marketing Campaigns?

Most restaurant owners/managers think of digital media as a wild-goose chase that must be endured to keep up with the current trend for restaurants to have some kind of an online presence. One of the primary reason for this perception is that restaurant owners/managers are just not interested in engagement rate and follower growth on […]

Restaurant Marketing Platform: mKonnekt’s Integrated Marketing Platform for Restaurants

In the highly competitive restaurant space where every other brand is vying for customers’ attention it becomes difficult to stand out and nurture long-term loyalty. Engaging your customers via both offline and digital channels like social media, email marketing and ads keeps your restaurant top of mind and helps you expand your customer base.  However, […]

How To Increase Your Restaurant Revenues With Online Fundraisers?

One of the best ways restaurant owners can connect with their local communities is by developing a restaurant fundraising program. The fundraisers provide an opportunity to build new partnerships with local organizations and connect with a large group of guests. The events also bring additional revenue and traffic to restaurants, which can be especially helpful […]

Restaurant Marketing Budget: How to create a marketing budget for your restaurant?

Marketing is crucial to the success of a restaurant. Every restaurant owner is plugged-in to the need for in-store promotions and advertising through traditional channels to reach their target audience and build brand awareness. However, in the millennium, where each time customers want to try out a new place, they check online reviews and visit […]

Hiring Restaurant Staff: How to Find and Hire the Best Staff For Your Restaurant?

Hiring, managing, and retaining staff is one of the biggest challenges of running a restaurant. The restaurant industry has a high turnover rate of around 73%. The high attrition rate means that restaurant managers spend significant time and resources in finding, hiring, and training new staff only to see them leave after a few months. […]

How To Open A Restaurant? – 12 Steps To Success

Owning a successful restaurant is a dream for many of us. The freedom to explore your passion and be your own boss coupled with the expectation of being a successful restaurant owner can be luring.  But, the reality of running a restaurant business isn’t quite as peachy.  Opening a restaurant can be a daunting task; […]

How Restaurants Can Manage Disruptions Better: Preparing Your Restaurant for 2021

How Can Restaurants Manage Disruptions Better: Preparing Your Restaurant for 2021

With repeated lockdowns and restrictions on dine-in, the food and services industry is facing one of the biggest challenges in recent years. Amidst these troubled times, restaurants are struggling to create contactless dine-in experiences and scrambling to online delivery models all in a bid to win customers’ trust and stay afloat. The COVID-19 pandemic has […]

Why Do You Need An In-house Online Ordering Solution For Your Restaurant?

Why Do You Need An In-house Online Ordering Solution For Your Restaurant?

The convenience of enjoying our favorite food from the comfort of our home is undeniable. Especially, on weekdays when we are too tired to go out, isn’t is great that we can place an order on-the-go from our favorite restaurant and pick it up on our way home. In the digital era where everything is […]

How to select the Best POS for Your Restaurant

How To Select The Right Point of Sale Solution For Your Restaurant?

The Point of Sale (POS)  solution is the most crucial software for your restaurant, which helps you to manage and track your restaurant operations efficiently. Modern Restaurant POS technology can take care of almost all your restaurant management needs with features such as automatic billing, inventory management, real-time reporting, and Customer Relationship Management (CRM). The […]

How To Write A Restaurant Business Plan?

The restaurant industry operates on thin margins and competition is cut-throat, to say the least. According to the stats, 60% of restaurants shut down within the first year of operations, and up to 80% of the restaurants close their operations in the first five years. Opening a restaurant in itself is a daunting task, there […]

Holiday Marketing Strategies for your Restaurant in 2020

Holiday Marketing Strategies For Your Restaurant in 2020

COVID-19 has impacted almost all aspects of customer behavior. Heightened fears of the pandemic, along with social distancing requirements and continued lockdowns, have shifted customer preferences. Last year’s holiday playbook is irrelevant and to capitalize on the digital surge, restaurant owners must invest in the right technologies and begin planning earlier than before. They must […]

How to make the most of third party delivery services for your restaurant

How To Make The Most Of Third-Party Delivery Services For Your Restaurant?

Restaurants are under pressure to meet consumer demands; 57% of the millennials say that they prefer having food delivered, so they can watch movies and TV shows while enjoying their favorite food. In the current scenario, providing quick and efficient delivery by investing in delivery services seems like a smart choice. However, hopping on to the […]

How To Run Successful Facebook Ads For Your Restaurant On A Small Budget?

How To Run Successful Facebook Ads For Your Restaurant On A Small Budget?

In the year 2017, when Mark Zuckerberg announced that Facebook was going to switch focus from media consumption to connecting with friends and family, marketers the world over worried about the future of Facebook advertising. However, studies indicate that this change in Facebook’s policy led to a 40% increase in ad spending on Facebook. With […]

New Normal For Restaurants: Consumer Behavior Changes Post COVID-19

These are odd times, but if the crisis is the real catalyst of change, then we can expect enormous innovations in the restaurant industry in response to consumer behavior changes and expectations. There is a strong possibility that these innovations will give rise to a more robust and resilient industry in the long run. Here […]

4 Tips to Create a Powerful Brand Online

Outstanding customer experience is the basis of any successful restaurant. It’s what sets you apart from the plethora of competitors and drives loyalty with your customers. In the digital age, knowing how to create a powerful brand online is as important as the in-store experience. Online presence not only strengthens your brand identity but also […]

Proven Strategies For Increasing Your Restaurant’s Online Orders

Providing the ease of online ordering to your customers can help you generate incremental sales for your restaurant and boost profitability. Besides, it can also help you to expand your reach, improve order accuracy, and help you get over the hassles of taking orders over the phone. However, in a crowded restaurant space, just adopting […]

Restaurant's Website

10 Steps To Optimize Your Restaurant’s Website

Each day thousands of your potential customers form their first impression of your restaurant by looking at your website.  Optimizing your restaurant’s website ensures that your website is quick, easy to navigate, and provides a seamless user experience. It can also help increase your ranking on search engines, thus, making it easier for customers to […]

Reopening your restaurant for dine-in

Reopening Checklist: Prepare Your Restaurant to Welcome Back Dine-in Guests

Several States in the U.S.  have now allowed restaurants to re-open their dining rooms to customers. But things are far from normal. On one hand, are the extensive guidelines laid down by the state governments for restaurants planning to open their dining rooms, while on the other hand are customers who may still be wary […]

COVID-19: Resources and Relief Programs Available To Restaurants

The Coronavirus pandemic has forced restaurants across the country to close their doors to dine-in customers. Many have had to shut down completely while others are scraping by on delivery and pick-up orders. In an effort to help restaurant owners, we’ve rounded up COVID-19 resources and relief programs available to restaurants and their staff. Resources […]

How Can Restaurant’s Minimize the effect of COVID-19?

Empty Restaurant tables are becoming ubiquitous. COVID-19 is keeping the dine-in customers at home.  States are starting to shut down dine-in options for restaurants. This could have a devastating effect on the small restaurant owners and the staff who need to provide for their families. The environment is rife with speculations Will there be a  […]

Mobile Marketing Strategies For Small Businesses

Successful Mobile Marketing Strategy For Small Businesses

77% of Americans own smartphones and check it 52 times per day, using it for everything from checking work emails to keeping in touch with friends on social media. The popularity of mobile devices has brought about a paradigm shift in consumer purchasing habits impelling marketers to transfer their focus from traditional marketing towards mobile. […]

Hyperlocal advertising on Facebook and Google Ads

Hyperlocal Advertising On Google Ads and Facebook

Simply put, hyperlocal advertising focuses your advertising efforts to a particular city, country or geographic location with an aim to increase conversions. Let’s say, a user searches for a plumber near him, Google pops up ads from local plumbers complete with phone number and directions. These “near me” searches have high purchase intent and are […]

Everything You Need To Know About Advertising on TikTok.

Advertising on TikTok is still in its early stages and before investing your time and effort into TikTok advertising, you must consider two questions: What Is the Target Demographic for Your Business? Globally, 41% of TikTok Users are in the 16-24 age-group. If you consider the U.S. market around 50.3% of TikTok users in the […]

How To Use TikTok For Your Business?

TikTok is one of the fastest-growing social media apps. It allows its users to create, edit and share short looping videos with filters, musical overlays, animations, special effects, and more.  You can lip-sync to popular songs, shoot comedy sketches or cringe videos, record a “duet” with someone by replying to their video or upload your […]

Facebook Groups for Business

How to use Facebook Groups for Business?

With Facebook shifting its focus towards building communities and showing users more of the content that they would like to engage with, the reach of Business Pages has down significantly. As a marketer, you may already be exploring other options to promote your brand. Facebook Groups can be the answer to all your marketing woes. […]

facebook group marketing tips

Everything You Need To Know About Facebook Groups in 2021.

Why do you need Facebook Groups for Your Business When you think of a Facebook Group, what comes to mind is a place where you can share value with people who have a common interest in a particular topic or cause. But, the best thing about Facebook groups is that they can serve as a great […]

A Beginner’s Guide to Advertising on Facebook

Facebook remains one of the leading social media platforms with over 2.3 billion monthly active users. Advertising on Facebook will definitely help you reach your target audience. In fact, 78% of American consumers have discovered products or made purchases after viewing a product on Facebook. Why Advertise on Facebook? With a tonne of customizable features, […]

How To Set-Up Dynamic Ads on Facebook?

If your objective is online conversion these ads should be your go-to FB ads. FB dynamic ads are essentially remarketing ads with dynamic creatives based on customer actions on your website or the products you intend to sell. These ads can be multi-product like carousel ads or can be a single image ad depending on […]

How to Optimize Google My Business Listing for your Restaurant?

Are you looking for a place to eat or a plumber maybe? In the good old days, you may have asked your neighbors or friends for recommendations! Now, you have a personal assistant – “Google” at your fingertips. Each day millions of people are searching on Google for places to eat, nearby salons, plumbers and […]

Which Food Delivery Service is Best for your Restaurant?

Food delivery and take-out services are two of the fastest-growing segments of the restaurant industry. The increasing popularity of these services can be attributed to the incredible amount of convenience they bring to the customers.  Customers can not only order and pay for food from their choice of restaurants using a single app interface, but […]

Are Third-Party Delivery Services Good for your Restaurant?

In an era where convenience takes precedence overall, more and more customers are choosing to order food from restaurants that offer delivery. To keep up with customer expectations, restaurants are under pressure to provide a seamless delivery experience. However, the cost associated with setting up in-house delivery is significant. On the other hand, third-party delivery […]

5 Restaurant Marketing Strategies For The Holiday Season

The holiday season starts in Nov & Dec but for some, it starts much before –  40 percent of consumers begin their holiday shopping before Halloween each year. It is the busiest season with some retailers accounting for 30% of their annual sales. The projected retail sales during the holiday season are around $700B. Most […]

Restaurant Email Marketing: Best Practices and Tips

Restaurant email marketing is a great way to reach out to your customers on a regular basis and build long term bonds.  In the highly competitive restaurant space where almost every other restaurant is using emails to reach out to their customers, it becomes difficult to make oneself stand out from the crowd. However, if done correctly, restaurant […]

How to Build an Email List for your Restaurant?

Email marketing is the fastest and the most efficient way to reach out to your customers and build long term bonds. The first step towards setting up your email marketing campaign is building a customer list for your restaurant. Here are a few practical ways that will help you to Build an Email List for […]

Email Marketing Strategies for your Restaurant

Email marketing refers to sending out emails to promote your business. Restaurant Email marketing has been around for quite some time and is being successfully used by businesses to send updates about the brand, dole out promotions, offer coupons, and remain in touch with new and existing customers. Some marketers erroneously believe that restaurant email […]

How to Set Up a Google Remarketing Campaign?

Google Remarketing or Retargeting refers to showing targeted ads to prospects who have visited your website. Let’s say a customer views a product on your website and then moves on to some other webpage. You can show him targeted ads for the products he checked on your website while he is browsing the web or watching YouTube […]

How to Create Retargeting Ads on Facebook?

What are Retargeting Ads on Facebook? Retargeting Ads on Facebook refers to running ads on Facebook and Instagram targeted toward past visitors to your website, app, or social media pages (Facebook and Instagram). Let’s say you run a restaurant. You’re getting traffic to your website, but they are not visiting your online ordering page, so you’re […]

15 ways to Use Your Restaurant’s Chatbot

The growing popularity of Chatbots in the Restaurant industry can be attributed to the wide array of services for which they can be put to use. Popular chains like Burger King and Taco Bell are already leveraging their restaurant’s chatbot for everything from engaging with their customers to simplifying delivery and takeaway.  Here’s how are ways […]

Everything You Need To Know About Chatbots For Your Restaurants

What Are Chatbots? Chatbots are programs built to automatically engage with the customers visiting your website or social media pages. These bots are programmed to send out automated replies in response to customer queries. Types of Chatbots: 1. Driven by Machine Learning and Artificial Intelligence: This type of chatbot understands natural language and commands and […]

How to Use Birthday Emails to Boost Customer Engagement for your Restaurant?

Why send a birthday email? Birthday email could be an interesting way to engage with your customers. The great thing about setting up a birthday email campaign that it requires very little effort and investment on your part while yielding great dividends. Once you’ve set up the process, the system requires only occasional intervention from […]

9 Ways to Boost Customer Engagement for your Restaurant.

“Customer engagement is the degree and depth of  BRAND- FOCUSSED interactions a customer chooses to perform.”    The Smile Team Customer engagement includes any interactions that a customer may have with a brand, and brand-focused interactions that a customer has with his friends, colleagues, or family- this could include seeking reviews, recommendations, brand mentions, feedback, etc. As […]

How to Create Effective Customer Journey Maps?

What is Customer Journey? A customer journey is a route your customer takes to complete the desired conversion action. It could be anything from purchasing a product to downloading an e-book. The path a customer takes to conversion may vary depending on the nature of your business. Often decisions that involve a lot of money […]

How to Use Social Media at Each Stage of the Marketing Funnel?

The common notion is that social media is all about generating brand awareness and engaging your prospects. It is generally believed that users who frequent these platforms are unlikely to follow a link to your website or convert. However, a smart marketer knows that you can use Social Media at Each Stage of the Marketing […]

Digital Marketing Trends to Watch Out for in 2019

Digital Marketing is witnessing considerable changes in the coming year. From SEO, PPC and content marketing, digital marketing has evolved to embrace concepts that were unheard of a few years back. Incorporating these changes in their marketing strategies will help businesses to reach more people and achieve their goal in a short time. Let us […]

How to set up Shoppable posts on Instagram?

In June 2018, Instagram introduced shoppable Instagram Stories to select brands providing marketers with yet another opportunity to reach their audience directly on the Instagram page. With this new feature, Instagram users can complete their buying journey without ever leaving the Instagram app. Instagram shoppable posts are marked by a shopping bag icon in the top-right […]

Advertising On Instagram- Everything You Need to Know!

With 800 million monthly active users, Instagram is a great platform for connecting with audiences and building your brand. More than two million companies are already using Instagram ads to reach audiences, engage followers, and promote their products. According to a survey, 70% of Instagram users take an action after watching an Ad on Instagram, […]

6 Restaurants that are Killing it on Instagram

Being able to create a distinct identity in the overcrowded restaurant industry is not always an easy task. You have to be on a constant lookout for ideas and strategies to stand out among the crowd. Instagram offers a great opportunity for restaurants to build their brand image. If you have decided to include Instagram […]

How to Conduct a Successful Instagram Takeover?

What is an Instagram takeover? An Instagram takeover is the process of requesting someone to take over your Instagram account temporarily and share content with your audience. Takeovers are a great example of a 50/50 value exchange. It allows brands, individuals and influencers to collaborate and cross-promote content. They can help you to boost awareness, […]

Everything you need to know about Instagram Stories for your Business

With 300 million active users, Instagram stories have fast evolved into an effective marketing channel for businesses. Almost 50% of the brands on the platform are adding stories to their handles on a regular basis and interestingly 33% of the most popular stories on Instagram are from brands. Clearly, Instagram stories are here to stay. […]

5 Ways to Leverage Instagram Marketing for your Restaurant

With its growing popularity and the gamut of features available to business profiles, Instagram has become an indispensable marketing channel for small businesses. Instagram offers an opportunity for restaurant owners to connect with their customers on a personal level, build their brand, and drive customers to their store. While content is undoubtedly the king, these […]

4 Building Blocks For Reputation Management

The restaurant industry is a very competitive industry where customer reviews and quick judgments have become a part of the trade. With the advent of social media and the explosion of mobile devices, and ghost reviews etc. the whole issue has been complicated. But customers’ increasing say is the reason why restaurants need to jump […]

Online Reputation Management for your Business

Online Reputation Management Apart from conventional marketing strategies and paid advertising, Restaurants have always relied on word of mouth to reach out to their customers and build their brand. From $100 cheesesteaks to iconic commercials we have seen prominent restaurant chains coming up with new strategies each day to get their loyal customers talking about […]

6 Popular Instagram Trends in 2018

The millennial customer spends close to an hour on Instagram each day and most of this time is spent browsing through food pictures. According to a recent survey, around 30% of the customers would avoid a restaurant if their Instagram game was weak. In the 6 years since its acquisition by Facebook, Instagram has rapidly […]

5 Benefits of Data-Driven Marketing For Your Restaurant

Data-Driven Marketing Approach The accelerated rate of growth of technology and automation of processes in the restaurant industry and the breakthroughs in the data analytics prodded many of us to the need of collecting customer data. It set in the process of data collection via email, social media, loyalty programs, and surveys and morphed to […]

15 Effective SMS Marketing Strategies for Restaurants

A restaurant business like any other business can have its own difficulties. There may be busy days, as well as, days where you hardly see someone walking in. SMS marketing works wonders attracting customers. Why is SMS Marketing a great marketing tool? Among all marketing strategies, SMS/Text marketing is the most preferred communication channel. SMS […]

How to Build a Solid Brand Identity for Your Restaurant?

Success or failure of a restaurant depends as much on its ability to stand out amongst the competition as on the quality of your food and services. Creating a distinct brand identity helps you develop this competitive advantage over your peers. A brand is essentially the identity of your business. As a restaurant, your brand […]

10 Tips For Marketing Your Restaurant

Technology has not only changed the way we work, but it has also altered the way we choose and order our food. According to recent data, 89% of the customers research an eating joint before ordering food or actually visiting the place. Considering the fierce competition and a high failure rate in the restaurant business, the […]

Top 5 Content Curation Strategy for Social Media Marketers

One of the most significant challenges faced by a social media marketer is coming up with content curation strategy for social media pages. In fact, more than half of the time is spent curating content for the audience. What is content curation? Content Curation strategy for social media requires researching the internet to find relevant […]

Facebook Primer- Effective Ways To Use Facebook for Business

Are you using Facebook For Business? There are 1.8B monthly active users on Facebook (Source: FB latest financial disclosed on 11/02/16) Age 25 to 34, at 29.7% of users, is the most common age demographic. 41% of US small businesses are on Facebook. Organic reach of Facebook posts ~ 2% With these kinds of stats, […]

7 Reasons Why You Need A Loyalty Program for your Restaurant?

Much before the migration to mobile platforms, restaurants had been successfully using punch cards to build a regular customer base.  With the advent of convenient mobile platforms, the entire landscape of loyalty programs is witnessing a revolution of sorts. Roughly 30% of all restaurants are offering a customer loyalty program, and with 69% of consumers claiming […]

Key Features of a Successful Customer Loyalty Program

With more than 80% of the customers claiming that they prefer brands that offer some kind of a loyalty program, we can safely say that customer loyalty programs are here to stay. Before you adopt a loyalty program you must invest some time in finding out what will work best for your restaurant. Here are the Key […]

Different Types of Restaurant Loyalty Programs to Attract Customers

What Is Customer Loyalty? As customers, we love to share our positive or negative experiences about a product or service with friends and family. Not only that, we are more inclined to trust brands recommended or referred by our friends. For any brand, word-of-mouth is more effective at driving new customers than any other form […]

Five Steps To Prepare For Mobile Email Marketing

Mobile Email Marketing: Stats say 55% of email is now opened on a mobile device (Source: Litmus “Email Analytics” (Nov 2016)) You have 3 seconds on mobile to capture the reader’s attention (Source: Movable Ink) Multitasking with email. In US we check email while watching TV or a movie (69%), in bed (57%), and on vacation (79%). ( Source: Adobe […]

Top 5 Marketing and Management Apps for Restaurants

The restaurant business is highly competitive.  With the proliferation of technology, consumers expect information in real-time. 67% of US consumers search for restaurant information using their mobile devices, according to a Marquette Group report. Restaurants have to vie for internet user attention, requiring them to be present and active on platforms that audiences spend the most […]

13 Ways to Use Twitter As a Marketing Tool

Twitter as a marketing tool can easily be used to convert a 140-letter copy to an effective and succinct sales pitch. It has been the top micro-blogging site for over a decade now and is being increasingly employed by marketers both in the B2B and B2C space. Here’s how you can use Twitter as a […]

Marketing to Millennials

The Millennial customers are a prime focal group for targeted marketing off late. It is a resource where marketers are slowly queuing up to tap their way into making a sale. 80 Millennials in the US (One-fourth of the total population) They hold an annual buying power of $200 billion They spend an average of […]

Riding the Pokemon Go Wave: A Marketing Guide

This is the Summer of Pokémon Go. The augmented reality game allows players to catch Pokémon out and everywhere — on the street, at the gym, at the grocery store and it has inspired a full-fledged movement. The numbers in terms of social media reach have skyrocketed as you can see from the graph below […]

6 Ways to Use Instagram for Restaurant Marketing

Are you using Instagram for Restaurant Marketing? While we are writing this article there are over 100 million #food posts on Instagram, over 3 million self-confessed people claiming to be #foodie, over 8 million #foodporn posts, and over a million unabashed declarations of #foodgasms. These are just a few examples of the myriad interesting ways […]

Father’s Day Promotions – 3 Strategies To Implement At Your Restaurant

In 1972, after 58 years Congress declared “National Mother’s Day”, President Richard Nixon declared the third Sunday as “Father’s Day”. Over the years, Father’s Day has become an important day from a marketing perspective as we have spent billions of dollars every year on this day to honor dads. According to National Retail Federation (NRF) this […]

A case study of FoodKonnekt Twitter Handle: Accomplishments & Aspirations

Twitter – A Strategic tool for Foodkonnekt We have reached an important milestone of 3000 tweets from our Twitter handle, and that to us is an important milestone. We started our journey on Twitter in May 2015 when we came up with “FoodKonnekt” idea and our first tweet was on “Just setting up my Twitter. #myfirstTweet” […]

Effective Social Media Marketing plan: Strategy & Tools

So, you have to work on a Social Media Marketing plan for a new client and you are confused! We all agree it’s not an easy task! Every client is different – their product is different, their marketing goals are different, their target audience is different. Then, there are new tools and templates on the […]

Pivoting In A Startup – A Product Development Approach

This clip sums up product development in a startup. We usually start with a single idea, which grows and branches out as it develops- We absorb other ideas on the way – try to assimilate them with our original idea- get distracted by other stuff and finally end up with something very different from what […]

Instagram Feed Changes: What this means to Marketers?

NYTimes published an article about how Instagram is planning to change the way it’s feed works – relying on user interaction rather than the age of the posts. Now, that is a big shift for a company that started as a photo/video-centric social media outlet and did not see any major changes in recent years(based […]

August Marketing Ideas for Restaurants

                                                                                      August Marketing Ideas for  Restaurants

Request a Demo
close slider