One of the most significant challenges faced by a social media marketer is curating the content for their social media pages. In fact, more than half of the time is spent curating content for the audience.
What is content curation? Content curation is researching the internet to find relevant content for the audience and then presenting it in a more organized way so that the audience likes it. If you are running a small business, the chances are high that you will come across a content while browsing the internet and share it on your page. But there is a lot of difference when you develop a strategy to curate content and then share it with the audience.
Here are the top 5 content curation strategy that you can follow so that the content is more effective.
1. Understand your target audience
Understanding your target audience helps you a lot in coming up with the right content. You should have a clear idea about the demographics, age, gender, qualification and even the spending capacity of your audience. All these details are readily available in the insight section of most of the social media platforms. There are also different tools available that provide the audience with data from various social media channels.
2. Understand the goal of content curation
Content curation is mainly done for four reasons.
- To be the thought leader in the industry by showcasing your knowledge of the particular industry.
- To nurture the leads by sending content which the potential leads would be interested in.
- To come up with your own content ideas
- To increase your visibility in search engines.
3. Find the relevant content
Content on all topics is freely available online. You should pick out that content which is of high quality and which meets your content curation goal. You should evaluate every content that you come across for value and credibility. There are different content curation tools like DrumUp that provide fresh and relevant content to share with the audience. You can also browse industry blogs, newsletter and other social media channels for content. While curating content, you should also keep in mind the social media platform where you are planning to share the content as the type of content is different for each of the platforms. While Instagram is more about images and infographics, Facebook is more about links and images, whereas Twitter is the place for microblogging.
4. Post consistently
Whether you are posting curated content or fresh content, consistency in posting is very important. If you are not consistent, then the audience will lose interest in the posts you share. Prepare an editorial calendar and set aside one or two days of the week for curated content. If you are short of time to publish a post, then you can rely on online tools to schedule the content.
5. Measure the result
Once the curated content is shared, you should measure whether the audience accepts the content. Evaluating the engagement rate like the number of likes, comments and shares are one of the best ways to evaluate the content.